marni plants flower market at rotonda della besana in milan
all images courtesy of marni

 

 

 

on the occasion of milano fashion week, marni has infilled the historic rotonda della besana with a flower market and exhibition stalls, displaying a wide variety of exotic flora-filled bundles and various products sold by the luxury italian label. colorful prints typical to the brand identity — illustrated by vibrantly hued geometric elements and organically composed shapes — have been printed on tissue paper, boxes and bags, thematically linking the event to the traditional marni language.

marni plants flower market at rotonda della besana, milan
printed tissue paper wraps the flower bundles

 

 

 

the exhibition comprised small house-shaped stalls containing and showcasing flowers; mannequins wearing braided PVC skirts and colorful lounge chairs were scattered throughout the space, adding to the lively and animated atmosphere. wire animals sculptures handcrafted by women from colombia originally presented for animal house’ during milan design week 2014 were also in attendance. on the inspiration for the event, marni’s creative director consuelo castiglioni has said that she has ‘always been fascinated by flower markets for their vitality and energy, because they smell of the local culture and are colorful and vibrant; not least, because flowers are an essential part of the composite marni language, whose prints often reproduce phytomorphic motifs.’

marni plants flower market at rotonda della besana, milan
a sea of printed bags, paper and plants engulf the space

marni plants flower market at rotonda della besana, milan
the typical marni language is implemented onto the carry cases and shopping bags

marni plants flower market at rotonda della besana, milan
within milan’s rotonda della besana

marni plants flower market at rotonda della besana, milan
small house shaped exhibition stalls are set around the site

marni plants flower market at rotonda della besana, milan
the entrance is lined with wire sculptures and flower baskets

marni plants flower market at rotonda della besana, milan
small animal sculptures fill the interior and surrounding landscape

marni plants flower market at rotonda della besana, milan
bags for sale at an exhibition stall

marni plants flower market at rotonda della besana, milan
PVC braided chairs and printed bags animate the setting