the presentation of the’ambient fair’ to the US market was hosted by martha stewart image © designboom

impressed during her first trip to the ambiente fair in frankfurt, germany, martha stewart hosted an evening dialogue at martha stewart living omnimedia headquarters to talk up her experience with the ambiente show organizer.

during the ‘dialogues in design’ event martha spoke with nicolette naumann, vice president of messe frankfurt/ambiente, about her experiences and impressions of the show. she praised the level of design and the unique items she saw, she also said that the layout of the fair was easy to navigate, provided you wear comfortable shoes. the next ambiente fair will be held in frankfurt feb. 15 – 19, 2013 (moving to the third weekend of the month to accommodate chinese new year).

martha stewart promotes the frankfurt ambiente fair martha stewart with nicolette naumann, vice president of messe frankfurt/ambiente image © designboom

‘with 4,543 exhibitors from 87 countries in 2012 and 4,442 exhibitors, from 85 countries in 2011, ambiente is the world’s most important consumer-goods fair.’  – nicolette naumann.

with its three segments dining, giving and living, ambiente presents the whole spectrum of the consumer goods industry on an exhibition area  the size of 48 soccer fields. messe frankfurt is germany’s leading trade fair organizer, with 457 million euros in sales and 1,769 employees worldwide. the group has a global network of 28 subsidiaries, five branch offices and 52 international sales partners, giving it a presence for its customers in more than 150 countries. messe frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent congress center. the company is publicly owned, with the city of frankfurt holding 60 percent and the state of hesse 40 percent.

martha stewart promotes the frankfurt ambiente fair martha and nicolette discussing the ambient consumer fair image © designboom

nicolette naumann speaks about the ambiente fair video © designboom

martha stewart promotes the frankfurt ambiente fair martha stewart portrait © designboom