martino gamper alters perspectives with corners window design concept for prada
all images courtesy of prada

 

 

 

martino gamper envisions a new concept for prada’s store windows. the vitrine design is derived from the humble architectural feature in which it takes its name ‘corners’; and was born out of gamper’s interest in playing with perspective, fragments and contrasts between natural materials.

martino gamper corners prada
the humble architecture element, the corner, is the focus of gamper’s window displays

 

 

 

the scheme transforms the traditional cubic window display area, into one that appears to be converging into a central corner where a vertical snapshot of a natural landscape is featured. the cool imagery stand as contrasts to the warm angled wood and floor planes that intersect them, creating a bit of a skewed perspective for passers-by. the lines of the wood veneer and checkered flooring pattern employed, further add to the subtle distortion of the space. each display is meant to tell a unique story that is designed to evolve with the seasons.

martino gamper corners window design concept prada designboom
the wood grain and checker patterned floor further add to the altered perspective

 

 

 

the images featured here are of the italian fashion house’s women’s and men’s galleria vittorio emmanuele II flagship stores in milan, but the installations are on display in all prada stores worldwide until the end of march.

martino gamper corners window design concept prada designboom
view of the window displays at the men’s prada store in milan’s corso vittorio emmanuele II

 

martino gamper corners window design concept prada designboom
view of ‘corners’ upon approach to the men’s prada store in milan’s corso vittorio emmanuele II

 

martino gamper corners window design concept prada designboom
general view of ‘corners’

 

 

 

martino gamper on the concept behind ‘corners’ window display for prada from designboom on Vimeo.

martino gamper on designing ‘corners’ for prada
video courtesy of prada