mcdonald’s mcflurry turned 22 last week and to celebrate its birthday the fast food company has developed the mcdonald’s boombox. created in collaboration with the university of waterloo’s audio research group and stacklab, this portable speaker is made from the cup holders that once folded, transform into a speaker for any smartphone. the disposable boombox was available at an event in toronto, as surprisingly, the mcflurry was invented in canada.
the mcdonald’s boombox works as an amplifier, increasing the sound emitted from your phone’s speakers once you insert it into the cardboard folded box. the launch was accompanied by a promotional video that promises to amplify the sound coming from the smartphone by 101 percent thanks to its 10-sided cone design.
‘when we changed the shape of the cones of the mcboombox, the difference in sound levels was 50 percent,’ says janelle reach, PhD candidate and entrepreneur at the university of waterloo to mashable. ‘when we used the reflective material, you increase the sound by 43 percent. inserting your phone increases the sounds level by 101 percent.’
mcdonald's (18 articles)
mcdonald's converts its billboards into beehive hotels
mccharge: mcdonald's drive-thru electric charging stations in sweden
mcdonald’s egg mcmuffin animated video makes processed food look so good
mcdonald's opens world's smallest restaurant for bees
blurry mcdonald’s campaign by TBWA\ proves its menu items' iconic status
tom sachs illustrates how to make the perfect mcdonald’s cheeseburger
speaker design (166 articles)
transparent sound releases colossal speaker forged from repurposed steel
transparent sound creates see-through speakers with aluminum uniframe and tempered glass
sheet speaker by swift creatives looks like a simple piece of fabric
design news
prada's 'hyper leaves' take over galeries lafayette's flagship store in paris
#design
two interior installations are joined by 15 original window displays as part of a special set-up inspired by the theme: 'wild nature'.
two interior installations are joined by 15 original window displays as part of a special set-up inspired by the theme: 'wild nature'.
designboom editorial internships available in MILAN!
#design
are you knowledgeable about architecture, design, art, and technology? passionate about writing, communication, and digital media? join us!
are you knowledgeable about architecture, design, art, and technology? passionate about writing, communication, and digital media? join us!
shiro kuramata's 'how high the moon' armchair is reissued by tokyo based gallery tamura joe
#design
the reissues are true to kuramata's original design and use of materials made by japanese ironwork craftsmen.
the reissues are true to kuramata's original design and use of materials made by japanese ironwork craftsmen.
NH VILLAGE ARCHITECTS designs a ship that provides the cultural experience of vietnam
#design
the shape of the boat takes form of a leaf and is intended to blend in with the surrounding landscape.
the shape of the boat takes form of a leaf and is intended to blend in with the surrounding landscape.
Why is adding extra ‘disposable’ paper packaging (waste) to an already disposable product which serves no other purpose than to contain beverage containers a good idea? The drink tray doesn’t even serve an acoustic purpose in this iteration. Why not print dotted lines on the drink cups (which are the necessary item) so a dock/slot for the smart phone can be cut out, and the cup acts as the speaker? It would be a much smarter and less wasteful concept.