mcdonald’s has launched a collection of burger-scented candles. each candle is made to replicate the scent of the ingredients that make up its quarter pounder: 100% fresh beef, ketchup, pickle, cheese, onion and sesame seed bun.

images courtesy of mcdonald’s
the set of 6 custom scented candles celebrate the burger’s 50th anniversary being on the menu. the listing on the fan club website recommends burning all the scents at once for ‘maximum deliciousness.’

mcdonald’s debuted the collection of ‘quarter pounder’ scented candles as part of its quarter pounder fan club, a series of merchandise crafted for its quarter pounder fans. other items include a quarter pounder with love locket, couples quarter pounder mittens, 2020 quarter pounder calendar, quarter pounder fan club t-shirt.

the limited-edition merchandise is available online, with items available throughout the week, according to mcdonald’s. the chain also said fans can find out more about the release date of each by following mcdonald’s on instagram. on february 26 mcdonald’s will also be honoring a lucky city for taking its quarter pounder fandom to new heights with a special monument.

‘imagine a bronze statue so memorable that the sesame seeds on the bun are more than 20 times the size you experience on the delicious quarter pounder,’ the press release shared. ‘stay tuned to find out what city will add another larger than life monument to its repertoire.’

project info
company: mcdonald’s
name: quarter pounder scented candle pack
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I can smell the greed!
Is McDonald’s focused on its core?
It is a shame that they make so many things smell like their food.
How about they actually make FOOD. Food that tastes and smells good.
Their burgers were good back in the 70’s when they put condiments on them.
Eww. People hate how they smell after working in a fastfood restaurant so McDonald’s thought: “What if everyone could feel that way?”
Do they have one called ‘Garbage Fart’? Talk about a classic McD’s related ‘scent’…
How about French fry scented candles?
How many tons of unrecyclable plastic crap are you generating? Fake smells are made from petroleum. So all this is looser ideas.
I had been cutting back on my McD visits, and this may be the final straw.
I love the earth & McD obviously does not, plus rewarding kids with toys has helped exerbacerate our current homeless situation. I am sick of the groups of homeless panhandling not only at the end of the drive throughs but also inside the stores.
Please rethink your merchandising!
Bit early for April Fools day.