mcdonald’s opens world’s smallest restaurant for bees
the 'mchive' celebrates the swedish branches which have beehives on their rooftops.
prefer designboom on googlemcdonald’s has unveiled a mini version of its iconic restaurant in a bid to attract thousands of ‘important guests’ every day. complete with drive-thru windows and al fresco tables, the fast food company is calling the branch it’s ‘smallest mcdonald’s in the world’, but it is actually a fully functioning beehive.
images courtesy of NORDDDB
topped with the brand’s famous golden arches, mchive celebrates mcdonald’s new initiative towards the wellbeing and preservation of bees. across sweden, several of its restaurants already have beehives on their roofs, something mcdonald’s says is spreading nationally.
‘the initiative started out locally but is now growing‘, explains NORD DDB, the creative agency who oversaw the project. ‘more franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees.’
