mcdonald’s has unveiled a mini version of its iconic restaurant in a bid to attract thousands of ‘important guests’ every day. complete with drive-thru windows and al fresco tables, the fast food company is calling the branch it’s ‘smallest mcdonald’s in the world’, but it is actually a fully functioning beehive.

mcdonald's opens world's smallest restaurant for bees designboom mchive

images courtesy of NORDDDB

 

 

topped with the brand’s famous golden arches, mchive celebrates mcdonald’s new initiative towards the wellbeing and preservation of bees. across sweden, several of its restaurants already have beehives on their roofs, something mcdonald’s says is spreading nationally.

mcdonald's opens world's smallest restaurant for bees designboom mchive

 

 

the initiative started out locally but is now growing‘, explains NORD DDB, the creative agency who oversaw the project.more franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees.’

mcdonald's opens world's smallest restaurant for bees designboom mchive

mcdonald's opens world's smallest restaurant for bees designboom mchive

mcdonald's opens world's smallest restaurant for bees designboom mchive

mcdonald's opens world's smallest restaurant for bees