mcdonald's opens world's smallest restaurant for bees
 

mcdonald's opens world's smallest restaurant for bees

mcdonald’s has unveiled a mini version of its iconic restaurant in a bid to attract thousands of ‘important guests’ every day. complete with drive-thru windows and al fresco tables, the fast food company is calling the branch it’s ‘smallest mcdonald’s in the world’, but it is actually a fully functioning beehive.

mcdonald's opens world's smallest restaurant for bees designboom mchive

images courtesy of NORDDDB

 

 

topped with the brand’s famous golden arches, mchive celebrates mcdonald’s new initiative towards the wellbeing and preservation of bees. across sweden, several of its restaurants already have beehives on their roofs, something mcdonald’s says is spreading nationally.

mcdonald's opens world's smallest restaurant for bees designboom mchive

 

 

the initiative started out locally but is now growing‘, explains NORD DDB, the creative agency who oversaw the project.more franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees.’

mcdonald's opens world's smallest restaurant for bees designboom mchive

mcdonald's opens world's smallest restaurant for bees designboom mchive

mcdonald's opens world's smallest restaurant for bees designboom mchive

  • Is not the roof where most restaurants discharge noxious/odious cooking and plumbing gases? Sounds like a coal mine taking credit for stocking a silt pond with fish.

    Jimmy

    Jimmy Xi says:
  • I wish I could tell where the bee entrance is and to see them coming and going in and out the hive. I’m a hobbyist beekeeper in the US and love specialty decorated hives.

    Justin Shiffler says:
  • This is cool but will they have plastic straws lol

    Spencer says:
  • i need this so bad for my room it look cute!

    sheldon bruce says:
  • Jollibee join the group

    trebs says:
  • But the underlying reasoning is flawed. Fast food is poison. It makes a person obese. The corn syrup ‘fountain’ drinks are clogging arteries with bad sugar. But no one cares. It’s fast and easy feeding. Not much else.

    Warren Bobrow says:
  • Shame about the horrendous amounts of insecticide the farmers that supply mcDonalds globally spray – maybe they should do miniature bee mortaries

    sam says:
  • At least it’s a start !

    E. Grist says:
  • This is awesome, I so want a bee hive and seeing this design has me going! Way to go Mickey D’s!

    Stephen Finsel says:
  • I bet the ice cream machine is still broken.

    Brekkito says:
  • I love this. The logo should B flipped sideways, though.

    Perry Lifsey says:
  • SHAME on you DESIGNBOOM!!! Giving GLOBAL fastfood-MONSTERS a platform for a publicity stunt! I cannot remember any time that this company used REAL HIGH QUALITY HONEY as an ingredient. They use cheap corn syrup in one time cups and produce millions of plastic – harmful to people, animals and especially insects. For what?!?! Profits! If they REALLY CARE, the should spend a high percentage to actually support small beekeepers and re-naturalize the environment. Thanks to their hunger for cheap corn syrup, bees die by THE MILLIONS caused by insecticide used on those cornfields – OR bees just starve to death – NO FLOWERS LEFT!

    BEN says:
  • Geez people something is better than nothing and unless all of you are beekeepers I really don’t see how you have the right to be so synical. It’s actually not McDonalds doing the beekeeping, it’s the franchisees .

    Serena says:
  • I would love this for my son. He has a non profit for habitat for honey bees. We have hives in our yard. This one would be perfect.

    Nancy says:
  • Not condoning farmers spraying chemicals but without them and bees we wouldnt be eating .
    I certainly applaud them for thinking of this .Bravo

    Shirley Cosby says:
  • Please no. McDonald’s is a killer of this planet. Especially bees. Also, what is this hive made of? What kind of paint? Glue? This is nothing more than a marketing gimmick. This is not about saving the bees. This is about “Look at McDonalds! Buy our food because we care about bees!” WRONG. No they don’t. They care about making money. It’s awful that people fall for kind of shady move. Do you know that you can not use just any old paint or wood or glue to build healthy hives that benefit bees? No. You didn’t. Do you know why the landing platform on beehives is where it is? No you don’t, Do you know anything about bee behavior? Highly doubtful. How about how the inner workings of a hive? Know anything about that? We are cynical because everyone should be cynical when dealing with any large corporation. Our planet is dying because of corporations like McDonalds. America has a huge obesity issue and it can, and has been, directly tied to McDonalds and all the places like it. So you keep supporting obesity and toxic business practices. Go for it. Keep believing that because they are putting up hives that they are suddenly great supporters of the environment. Keep living with your head in the sand while you stuff your face with cheeseburgers.

    “It’s not McDonald’s. It’s the franchise”… ok those are the same thing!! And ANYONE… beekeeper or not… has the right to be cynical because people who continue to support places like McDonalds are killing this planet. And maybe learn to spell the word ‘cynical’ before spewing ignorance for your mouth at people who actually DO know what they are talking about. I AM a beekeeper so come at me lady! What McDonalds is doing is wrong and not geared toward climate change or saving anything but their own bank account!

    Bailey says:
  • We are beekeepers. Way to go, McDonald’s! Bees & other pollinators, need all the help they can get.

    Debby F says:
  • This is obviously the best thing McDonalds has done for humanity. I hope the hives are placed throughout the country as we desperately need our bee friends!

    Ann-Marie says:
  • I am a bee keeper I think it’s a good idea.I hope they have plans to harvest the honey.

    Carrie says:
  • So they use GMO pesticides from Dow and Monsanto on their noxious potato fields and kills bees by the millions and then build a tribute of their restaurant so bees can live inside? Whatever!

    Bill C says:
  • Love it lol. Fly through instead of drive through and not maccy d’s but maccy bees. French flies

    Dawn REYNOLDS says:
  • It’s a great start – the more children get involved with beekeeping, the more chance bees and the planet have in the future…

    Bumble says:
  • What is this???? A restaurant for ants????

    Deborah says:
  • No, I will not apply for a job there.

    Dakota says:
  • Marketing ploy. If McDonald’s wants to help bees why do they have to stick their logo on it? I agree with the others, they need to start by thinking about all the damage they are doing with the beef manufacturing farms and do something about that!

    Ann says:
  • I agree with the other two people about this being stupid to do this l.look at all the smoke coming from the top of the roof,also the heat on the roof would be devastating for the honeybees. We have been beekeepers for 40 years and we educate as many people as we can about the honeybees. The chemicals used of foods then got to the fast places they are killing us and our children. Yes the hiwve is cute but not productive. If the bees die with in four years we will not have food to eat. Save the honeybees.

    Michael says:

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