mcdonald's photo advertising vs. real burgers
 
mcdonald's photo advertising vs. real burgers
jun 25, 2012

mcdonald's photo advertising vs. real burgers


‘behind the scenes of a mcdonald’s photoshoot’
(left) quarter pounder with cheese from the store
(right) quarter pounder with cheese retouched after a photoshoot
image © mcdonald’s canada

 

 

 

ever wonder why the hamburger you get at mcdonald’s never resembles the one in the advertisements? this is what isabel m., from toronto, canada, sent to the famous fast-food chain’s ‘our food, your questions‘ campaign. the result is a step-by-step, behind-the-scenes photoshoot that showcases the difference between a bought  quarter pounder from cheese beside a burger completely crafted from scratch.

 

 

mcdonald's photo advertising vs. real burgers
‘why does your food look different in the advertising than what is in the store?’ isabel m., toronto, canada
image © mcdonald’s canada

mcdonald's photo advertising vs. real burgers
it takes a team of experts to craft the burger
image © mcdonald’s canada

mcdonald's photo advertising vs. real burgers
it is perfectly constructed to showcase the hidden ingredients
image © mcdonald’s canada

mcdonald's photo advertising vs. real burgers
blemishes are removed to showcase an appetizing product
image © mcdonald’s canada


video © mcdonald’s canada

  • La Makki, when you eat the burger you eat the “caked down” version 🙂

    domi
  • look at yourselves in the mirror when you get up. do you goto work like that? we all cake up! so does the burger! big deal!

    james
  • Well- regardless of the fact if i like/dislike MC-D,
    I Like the confidence they have to actually provide the answer (this video)- the confidence this woman has –
    in the professional world that was a well presented come back to the viewer.

    LaMakki
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