migliore + servetto architects' concept store for mondadori in milan migliore + servetto architects' concept store for mondadori in milan
jul 21, 2015

migliore + servetto architects' concept store for mondadori in milan

migliore + servetto architects’ concept store for mondadori in milan
all images courtesy of migliore + servetto architects

 

 

 

milanese firm migliore + servetto architects have completed the concept megastore for mondadori in milan. an innovative, classically italian space, the interior clearly purveys a distinct mondadori experience. highly dense, in books and people, visitors can easily find their way around the multiple floor store — aided by a graphical signage system.

migliore servetto architects mondadori concept store milan italy designboom
level +1

 

 

 

a wide central staircase in mondadori red is the heart of the store, and links the three levels. green and white display and sign elements contrast against the brightness of the stairs. flexible elements, characterized by perforated metal sheet are featured heavily, and do well to give the store an impermanent feel. all elements come together to create a unique space which emphasizes the reason people are there, books, and lets design take a back seat. 


book selections 

migliore servetto architects mondadori concept store milan italy designboom
signage detail 


displays and dividers 

migliore servetto architects mondadori concept store milan italy designboom
staircase to level -1

migliore+servettodesignboom04
ground floor 

migliore+servettodesignboom05
stairwell 

migliore servetto architects mondadori concept store milan italy designboom
overview level 0 

migliore+servettodesignboom06
signage  

migliore servetto architects mondadori concept store milan italy designboom
exterior store front 


graphics on staircase 

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: nick brink | designboom 

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news