migliore + servetto architects’ concept store for mondadori in milan

migliore + servetto architects’ concept store for mondadori in milan
all images courtesy of migliore + servetto architects

milanese firm migliore + servetto architects have completed the concept megastore for mondadori in milan. an innovative, classically italian space, the interior clearly purveys a distinct mondadori experience. highly dense, in books and people, visitors can easily find their way around the multiple floor store — aided by a graphical signage system.

level +1

a wide central staircase in mondadori red is the heart of the store, and links the three levels. green and white display and sign elements contrast against the brightness of the stairs. flexible elements, characterized by perforated metal sheet are featured heavily, and do well to give the store an impermanent feel. all elements come together to create a unique space which emphasizes the reason people are there, books, and lets design take a back seat. 

book selections 

signage detail 

displays and dividers 

staircase to level -1

ground floor 

stairwell 

overview level 0 

signage  

exterior store front 

graphics on staircase 

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