migliore + servetto showcases pedrali furniture within house-shaped units
 
migliore + servetto showcases pedrali furniture within house-shaped units
apr 28, 2016

migliore + servetto showcases pedrali furniture within house-shaped units

migliore + servetto showcases pedrali furniture within house-shaped units
all images © ottavio tomasini

 

 

 

milan-based studio migliore + servetto architects have recently realized the stand and setting for italian contemporary furniture company pedrali for the occasion of the 2016 salone del mobile. the project – ‘pedrali urban life’ – was developed with aims to place visitors at the center of their ‘kaleidoscope setting’ to enrich and highlight the new products being shown.

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pedrali is an italian company producing contemporary furniture for public spaces, offices and homes

 

 

 

the furniture pieces have been placed in a succession of display units shaped like houses. elevated at different levels to form a skyline, the artificial landscape is illuminated by accents of light. the stands wrap around a central area with seating. visitors are led through the different spaces of rest, viewing and enjoyment of the furniture and ultimately, the space opens up to a lounge area used for hosting client meetings and hospitality events.

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the setting was produced for the occasion of this year’s salone del mobile in milan

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the units are connected but raised at different heights to create a skyline effect

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described as a kaleidoscopic urban setting; visitors are encouraged to engage with the new pieces

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the products are lit by lights installed inside the cases

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a modular seating area is placed at the central reception area

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behind the stands, there is a private lounge area

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the lounge area for meetings and hosting events during salone del mobile

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concept sketch by architect ico migliore

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