min kyu choi wins the brit insurance design award 2010 min kyu choi wins the brit insurance design award 2010
mar 17, 2010

min kyu choi wins the brit insurance design award 2010

min kyu choi with his folding plug

korean designer korean designer min kyu choi has won the brit insurance design award 2010, for his ‘folding plug’. jury member antony gormley presented choi with his prize yesterday during a ceremony at the design museum, london.

‘folding plug’

‘folding plug’

initial sketches of ‘folding plug’ system

jury member antony gormley presented min kyu choi with his award

  • Well deserved!!!

    @chicgeek says:
  • Simple, elegant and well engineered, a model to all our students of what REALLY good design is all about. A perfect example of KISS and less is more.
    Superb.

    David Sibbald says:
  • beautiful drawings

    discipline says:
  • what’s up with all the fingerprints on his award?

    five says:
  • less is a bore

    and says:
  • Nice work, really good to see somebody making something practical.

    Not to take anything at all from this project BUT the UK should change their bulky plugs to the two prong variety. In fact I think there really should be a single universal plug fitting that works in all countries ASAP – in the same way all cellphones are now all moving to USB port chargers…

    Dontyathink? says:
  • Dontyathink?:

    The issue with converting to the Euro/US/Aussie two prong is twofold:

    – fuses. UK plugs are so ginormous because each one is individually fused; a feature maintained in this design. It’s a safety standard here.
    – change. This design works with the current UK system. Min Kyu Choi’s design, even his ingenious 3-plug port, adheres to the current standard. I’m not saying it’s a good system, but it will be difficult enough to convince manufacturers to adopt a new process for making plugs, let alone changing the electrical connections for the millions of residences and businesses in the UK.

    Canadian in the UK,

    @chicgeek says:
  • Dontyathink has a point.

    Implementation would be a big overhaul but it would be very useful if all countries had the same mains voltage / frequency and same kind of plug. Would be interesting to see if in the long run it’s a more sustainable practice than making multiple kinds of plugs for the rest of all time… If such a change were to occur the sale / need for adapters would probably be the biggest issue?

    Thinking about it says:
  • The English should learn to drive on the right hand side of the road aswell – that’ll save the car manufacturers a packet and while they’re at it perhaps the Brits could contemplate the km and Liters instead of miles and gallons…mmmm….it’s all a big dream….with the UK on the edge of bankruptcy….

    Jim the expat! says:
  • we have this already in the U.S….. so i just dont understant why he won a prize for something that already exists.

    ar wilson says:
  • ar wilson:

    US and UK plugs are very different. See my note above about in-plug fuses. Also, does the US folding plug have a compact 3-plug adapter like this design? Or integrated USB charging?

    Do your research.

    @chicgeek says:
  • Chicgeek – are you the designer? or the designer’s Mrs?

    Will says:
  • good stuff
    that was my favourite design at the rca show last year

    chris says:
  • This brilliant Designer Featured on Lion Core Media Blog!

    http://lioncoremedia.wordpress.com/

    Deniz Reno says:
  • por fin una buena idea para ese tema

    oscar. cipolletti arg says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news