minale design strategy: maison des maîtres chocolatiers belges
 
minale design strategy: maison des maîtres chocolatiers belges minale design strategy: maison des maîtres chocolatiers belges
jan 21, 2011

minale design strategy: maison des maîtres chocolatiers belges

‘maison des maîtres chocolatiers belges’ by minale design strategy in in brussels, belgium all images courtesy minale design strategy

 

 

creative agency minale design strategy has headed the concept and interior design of belgium-based shop, ‘maison des maîtres chocolatiers belges’. naturally drawing from the qualities of chocolate, the project aims to create a dynamic shopping environment with a bold and graphic wall treatment.

 

 

shop interior

 

in a singular manner, the floor, walls, and ceiling are treated in a chocolate colour which can be clearly observed from the street. the edges and corners of the room are pulled out in a three dimensional, multifaceted surface that reflect light at different angles. the gem-like effect was intended to suggest a chocolate quarry out of which the shop was hewn. much like a scored chocolate bar, the walls feature well-defined grooves for display shelves made out of glass.

 

 

chocolate counter

 

near the counter at the back of the store, the ‘white chocolate’ element is introduced with triangular tile work which also marks the stairs leading upstairs to the chocolate atelier. a place for the académie du chocolate to meet or host demonstrations, a clear distinction of space is made between retail and studio.

 

 

‘jewel-like’ tile effect

 

checkout counter

 

(left) entrance (right) facet detail

 

showcase shelves of resident artisans

 

 

suspended light pieces and stool

 

 

the architecture of the boutique is translated to all communication tools including the store’s website, packaging and shopping bags, clearly establishing an distinct identity.

 

 

embedded screen displaying information

 

packaging

 

  • cool colors!

    Juanita Ott says:
  • Multifaceted surfaces are on the go!
    Delicious project 😀

    L. says:

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