mini furniture for cats in japanese makers campaign

mini furniture for cats in japanese makers campaign

a campaign revealing mini furniture for cats is unveiled in japan amid a new generation of craftsmen’s hopes to build upon a once-prosperous industry. the 60-second clip shows the feline friends-come-guinea pigs getting comfy on genuine furniture scaled down to their size.

mini furniture for cats okawa city japan designboom
the campaign hopes to go viral, all images © okawa city



the campaign, produced by okawa city, hopes to promote the area in fukuoka, a hub for professional craftsmen specialising in traditional crafts such as woodworking, hardware, glass and cutlery. the prefecture, which is is home to 150 furniture-manufacturing factories, once boasted a large industry for wedding furniture specifically made from kiri, a light but strong japanese wood used for chests and boxes. 

mini furniture for cats in japanese makers campaign
it uses scaled down furniture of genuine pieces


under the banner ‘craftsman MADE’, a succeeding generation hope their feline friends will help to PR okawa furniture (and with a strong history of viral hits on the internet, it seem likely they’ll be successful). the furniture will be exhibited at the city’s tourism and interior information centre, okawa terrazza.

mini furniture for cats in japanese makers campaign
the campaign uses the title ‘craftsman MADE’

mini furniture for cats in japanese makers campaign
it uses cats to show off craftsmanship

mini furniture for cats in japanese makers campaign
okawa city is home to over 150 furniture manufacturers

  • Furniture for cats is a great idea (for people). The cats I know would much
    prefer to sit on furniture for people. Or on their people themselves.

    Howard Sherman says:
  • @Howard Sherman

    Did the cats tell you that? How dare you assume their thoughts! #humanswanttoowneverything

    Soward Hherman says:
  • … when your cat has nicer furniture than you.

    Renze Rispens says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
504,281 subscribers
- see sample
- see sample
designboom magazine