‘it may seem hard to believe, but without bumblebees, there would be no pizza,’ notes darryl cox, the bumblebee conservation trust’s senior science and policy officer. the flying insect is in fact the most effective pollinator of tomatoes, essentially allowing us to keep up with the global demand for tomato-based products.
in collaboration with pizza brand pappa john’s, the ‘beezza’ has been born in support of the world’s bee population — ‘the little creature that the pizza world owes everything to’. the world’s first miniature pizza for bees comes in at less than one inch in diameter, is made with papa john’s pizza dough, and is topped with wild flowers, such as forget me nots, rose geraniums and sprinkled with a mix of local pollen, rosemary and thyme. these are bees’ favorites, according to experts.
the campaign by W communications for pappa john’s UK seeks to raise awareness to the crucial role bees play in pollinating the food that we eat, and the impacts of climate change on the native bee population. papa john’s teamed up with thom whitchurch to create the ‘beezza’ and inspire others to create bee friendly areas in gardens, parks and green spaces. ‘we did a lot of research into which ingredients should go on the pizza and along with the knowledge and expertise from the team at the bumblebee conservation trust, we seemed to have got the recipe spot on’, said whitchurch.
sadly the mini pizzas are not available to purchase, but the campaign for ‘beezza’ supports the work of the bumblebee conservation trust by giving out packs of native wildflower seeds via its social channels, enabling customers to grow plants that attract bees.
project info:
agency: W communications
client: pappa john’s UK
partner: bumblebee conservation trust
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If Papa John’s *really* wants to contribute to bee conservation, they should stop serving meat, or severely cut back on proportions.
Supported by mountains of evidence, the meat industry is one of the largest contributors to climate change due to carbon dioxide and methane emissions from animals and the machines which process them.
These greenhouse gases are responsible for the continual deaths of a very large percentage of pollinators, which are necessary ***to grow the food we need to survive as a species***.
Seems like a strange trade-off to prioritize growing and feeding animals to consume (on top of ruining our atmosphere), instead of feeding ourselves with plant-based meals, which provide us with **all** of the necessary nutrients to not only survive, but thrive as well.
Denying these statements is denying fact.
While tiny pizzas are cute and all, this is a pitiful attempt to appear as though they’re helping.
Screw Papa John and his company. I await the day they go bankrupt, unless they drastically help turn this ship around.