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iceland's space billboard wants people to come down & visit its country instead

mission Iceland flashes space billboard


When Iceland steps in and voices out its travel plans, it’s probably a sign to zip it and listen to what the country has to say. There have been progressive updates on space billboards, and designboom reported about flashing commercials using satellites here. Iceland joins the space-travel venture, but not in a way that most are probably thinking.


Mission Iceland is the space billboard campaign of the country to remind people they don’t need to leave the stratosphere to enjoy an out-of-this-world travel experience. Space tourism is looking into an estimated price of 125,000 USD for its flight ticket or a total of around 1,000,000 USD according to Iceland’s campaign.

mission iceland space billboard
images courtesy of Visit Iceland (shared with designboom)



To give people an overview, that million dollars a few people are willing to spend just to get out of Earth can afford them hot spring adventures for five years, 15,000 fresh meals, all the cars they want to rent, whale watching for three years, 45,000 pints in pubs, 4,656,000 meters of ziplining over waterfalls and valleys, 89,000 cultural tours, go on 9,538 white water rafting tours, snowmobile on a glacier for 50,320 hours, and book 2,000 flights, all in Iceland.


If people want, they can even buy their own Geyser (unfortunately, Mission Iceland is just kidding, but still, that amount of money can take visitors more than hundred of roundtrips to and from the geysers in Iceland).

mission iceland space billboard
the campaign encourages space tourists to consider iceland as an alternative



Iceland is better than space


Launched from Iceland, the small space billboard has a big message: Iceland. Better Than Space. Mission Iceland seems to not have any of the space-exploration agendas. It’s encouraging space tourists to consider the country as an alternative.


To be fair, Earth has a lot of undiscovered wonders, and Iceland treasures some of them. Instead of flying to outer space, Iceland is offering itself as a maze to explore, presenting its seven geographical areas, each one different from the others, for the public to unearth.

mission iceland space billboard
iceland treasures some of the world’s wonders



Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, comments: ‘Our message is simple: you don’t need to leave earth to have an experience that is out of this world. There are otherworldly adventures to be found right here in Iceland, where you can enjoy the same lunar landscapes that NASA astronauts used as a training ground before the inaugural spacewalk.’


In the accompanying video of the space billboard, a man wearing an astronaut suit can be seen reading a book on how he can spend 15 minutes in space (this is the typical duration space tourism offers). He realizes that instead of spending his time reading up on what he can in space, he can just ditch the suit and wear the one from Mission Iceland, step outside of the lounge area, and be in nature with the country’s natural and breathtaking landscapes.

mission iceland space billboard
Hallgrímskirkja in the campaign



Space billboard was launched via electronic tablet


The team of MissionIceland has conducted its own study about people who are interested in space tourism. Their findings reveal that nearly half the U.S. population (42%) believes that Iceland offers scenery better than they could ever imagine experiencing in space. Then, six out of ten people nationwide believe that the landscape of Mars will have red rocks (64%), volcanoes (24%), and black sand (19%) – all of which can be found in Iceland.


From these numbers, Iceland went forward with its campaign, publicly inviting space tourists to visit the country for a fraction of the cost they will spend shooting themselves out of the stratosphere and help reduce the carbon footprint while enjoying unlimited oxygen, fresh food, and maybe even a geothermal spa or two.


Mission Iceland space billboard

‘We know there is likely frustration amongst aspiring space travelers who have had their trips delayed and don’t yet know when they will make it to outer space. That is why we are encouraging them to take a trip much closer to home instead and for a fraction of the price, and the carbon footprint.


By targeting this specific audience and launching a billboard into space, we hope to encourage people to consider the big picture and see that the real value in travel is in the interactions you create with other people, and that, you know, unlimited oxygen supplies should really factor into your decision,’ Guðmundsdóttir shares in a news release. The space billboard was launched into the stratosphere using an electronic tablet, attached to a weather balloon with a GoPro.

mission iceland space billboard
iceland is offering its its seven geographical areas to be explored

mission iceland space billboard
Mission Iceland suit

mission iceland space billboard
Mission Iceland campaign

mission iceland space billboard
the space billboard was launched using an electronic tablet, attached to a weather balloon with a GoPro


Mission Iceland space billboard


project info:


name: Mission Iceland

country: Iceland

campaign type: Space billboard

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