moleskine detour at MoMA store tokyo
moleskine detour at MoMA store tokyo moleskine detour at MoMA store tokyo
nov 05, 2009

moleskine detour at MoMA store tokyo

inside the MoMA design store in omotesando, a glass tunnel with 50 moleskine notebooksshowcased the imaginations of architects, designers, writers, directors and artists.

visitors were invited to use a pair of white cotton gloves (which were distributed at the entrance) for closer inspection, of the painting, drawing and doodling of famous architects and designers, on the empty white pages of a new notebook.

among the notebooks of japanese protagonists were those of architect kengo kuma, product designer naoto fukasawa, textile designer junichi arai and reiko sudo, muji creative kenya hara to architect toyo ito, anime director mamoru oshii and film director naomi kawase.

launched in 2006 in london, the event has since expanded to notebook exhibitions among native creatives in cities including new york and paris, with tokyo opening last week and berlin scheduled to launch next month.

moleskine notebooks are made by the iconic italian stationery company famous for its sleek black hardback creations, inspired by the role of the notebook among legends ranging from pablo picasso to ernest hemingway.

visitors were wearing gloves , which enabled them to touch the pages of the notebooks showcased in clear boxes

in the center of the MoMA store was a white mesh and perspex rectangular tunnel designed by zetalab image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

the structure blends in with the setting while creating an intimate quiet space inside image © designboom

for raffaella guidobono, the curator of the ‘detour’ exhibition, the notebook is the starting point of something surprising and different in every city where she has staged the show. ‘the idea is to present a selection of ingenious uses of moleskine notebooks as well as the antithesis of what visitors may have thought a notebooks could be.’

for more information visit moleskine

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

(30 articles)


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
491,206 subscribers
- see sample
- see sample