‘bao bao issey miyake’ by moment in ginza, tokyo, japan all images courtesy moment

tokyo-based architecture and design office moment has sent us images of their newly finished project in ginza tokyo for japanese fashion designer issey miyake. the new shop for ‘bao bao issey miyake‘ specializes in bags and accessories with their main product being the ‘bilbao’, a handbag comprised of repeated triangular pieces. the design of the store aims to embody this concept of singular pieces making a whole and features a display case that utilizes a system of bar-like units.  

able to be reconfigured in many forms and numbers, the detachable units allow for great flexibility and freedom when it comes to the displaying of products. some components carry a line of lights underneath to sufficiently illuminate the space without visible wiring or obstructions. by opting for an adaptable system of shelves rather than the conventional permanent variety, the products themselves are able to propel and direct the layout of the space.

moment design: bao bao issey miyake shop elevation of display space with bags

moment design: bao bao issey miyake shop without bags

moment design: bao bao issey miyake shop detail of lighting units

moment design: bao bao issey miyake shop lighting from underneath

moment design: bao bao issey miyake shop detail of triangle motif

moment design: bao bao issey miyake shop (left) a number of different configurations (right) one unit hanger

moment design: bao bao issey miyake shop (left) two unit shelf (right) three unit shelf

moment design: bao bao issey miyake shop (left) four unit shelf (right) five unit shelf