moment factory projects a luminous multimedia experience for oakley
moment factory projects a luminous multimedia experience for oakley moment factory projects a luminous multimedia experience for oakley
mar 18, 2014

moment factory projects a luminous multimedia experience for oakley

moment factory projects a luminous multimedia experience for oakley
(above) image courtesy of moment factory





montreal-based studio moment factory has realized an immersive multimedia environment for the reveal of oakley‘s disruptive by design campaign. the interactive experience celebrates the brand’s history, design and innovations, visually transforming these values into a maze of vibrant color, beaming light and glowing projections cast along the walls of studio RED in los angeles. at the centerpiece of the installation, a vast room featuring 270-degree projection screens spotlight the cocktail reception area and later in the evening, a speech by oakley CEO colin baden. other participatory and hypnotic rooms allowed guests to reveal the content of wall and floor projections using infrared pointers, which also triggered real-time audio and video effects. equipped with the ability to directly interact with the engaging and dynamic space, visitors embarked on an exploratory experience in which they discovered the brand in a completely novel way.


disruptive by design
video courtesy of moment factory




keeping in context with the company’s rich heritage in game-changing product design and development, the new brand platform encourages this initiative and continues their motivation for excellence. ‘disruptive by design is laying the foundation for the future,’ said CEO colin baden about the program, ‘we now have our sights set on three key innovation pillars: enhanced vision, digital eyewear and customization. this is the beginning of a new era of brave design and disruptive technologies from oakley.’

visitors to the los angeles event are immersed in a maze of light and projections
image courtesy of moment factory

music and beaming lights cast the atmosphere of the launch event
image courtesy of moment factory

real-time audio and video effects are projected on the walls
image courtesy of wonderland group

a visitor participates in the immersive design experience
image courtesy of moment factory

video projections cast on the floor
image courtesy of wonderland group

270-degree projection screens spotlight the cocktail reception area
image courtesy of moment factory

panoramic screens illuminate the space
image courtesy of moment factory

glowing blue lights visually represent oakley’s tech innovations
images courtesy of moment factory


    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    491,988 subscribers
    - see sample
    - see sample