moment factory projects a luminous multimedia experience for oakley
(above) image courtesy of moment factory





montreal-based studio moment factory has realized an immersive multimedia environment for the reveal of oakley‘s disruptive by design campaign. the interactive experience celebrates the brand’s history, design and innovations, visually transforming these values into a maze of vibrant color, beaming light and glowing projections cast along the walls of studio RED in los angeles. at the centerpiece of the installation, a vast room featuring 270-degree projection screens spotlight the cocktail reception area and later in the evening, a speech by oakley CEO colin baden. other participatory and hypnotic rooms allowed guests to reveal the content of wall and floor projections using infrared pointers, which also triggered real-time audio and video effects. equipped with the ability to directly interact with the engaging and dynamic space, visitors embarked on an exploratory experience in which they discovered the brand in a completely novel way.


disruptive by design
video courtesy of moment factory




keeping in context with the company’s rich heritage in game-changing product design and development, the new brand platform encourages this initiative and continues their motivation for excellence. ‘disruptive by design is laying the foundation for the future,’ said CEO colin baden about the program, ‘we now have our sights set on three key innovation pillars: enhanced vision, digital eyewear and customization. this is the beginning of a new era of brave design and disruptive technologies from oakley.’

visitors to the los angeles event are immersed in a maze of light and projections
image courtesy of moment factory

music and beaming lights cast the atmosphere of the launch event
image courtesy of moment factory

real-time audio and video effects are projected on the walls
image courtesy of wonderland group

a visitor participates in the immersive design experience
image courtesy of moment factory

video projections cast on the floor
image courtesy of wonderland group

270-degree projection screens spotlight the cocktail reception area
image courtesy of moment factory

panoramic screens illuminate the space
image courtesy of moment factory

glowing blue lights visually represent oakley’s tech innovations
images courtesy of moment factory