moooi immerses milan design week 2022 visitors in a life extraordinary

moooi at milan design week 2022

Since its inception in 2001 by Marcel Wanders and Casper Vissers, Moooi has personified a furniture-turned-lifestyle brand that does things differently. This is the case again for Milan Design Week 2022. Moooi’s multi-sensory exhibition called A Life Extraordinary welcomes design enthusiasts online and onsite in the city. The worlds of design and technology, the digital and physical intersect as the brand introduces new design collaborations, furnishings and interior moods alongside partnerships with IDEO and LG.

Step into the immersive exhibition through the digital portal or onsite in Salone dei Tessuti at Via S.Gregorio, 29 – here.

Moooi a life extraordinary

Before entering Moooi’s A Life Extraordinary exhibition, visitors approach a bright ‘O’ shining in a courtyard that opens up to reveal the full immersive environment. This is mirrored via the portal – a digital doorway fashioned after the physical one in Milan. It uses augmented reality to transport any guest as long as they have an internet connection to the world of Moooi. Stockholm-based artist Ada Sokół adds to the ultra-sensory experiences, both online and onsite, by enlivening the brand’s imaginative Extinct Animals. From the Mimic Moth to Queen Cobra and Golden Tiger, the creatures create an eye-catching attraction to all onlookers.

‘A Life Extraordinary 2022 has a focus on product design, interiors, and technology, with togetherness as common denominator. The boundaries between on- and offline are close to near obsolete. The digital world has a prominent place in our homes and lifestyles. Teaming up with legendary design-firm IDEO heralds the start of a future-minded collaboration that transcends the established goings-on of the worlds of interior design and lifestyle,‘ comments Robin Bevers, CEO Moooi, who, together with Marcel Wanders, currently leads the furniture brand.

IDEO robotics dance through immersive space

Robotic-driven innovative scent machines are scattered and dance throughout the space as visitors enter the exhibition. Developed by IDEO, Piro are dancing diffusers that add another sensorial layer through smell, movement and interaction. The sequences are carefully choreographed by dancer, choreographer and roboticist Catie Cuan to heighten the engaging, extraordinary environment. The robotic features asks guests to ponder how might we employ technology in service of beauty rather than efficiency?

LG OLED furnishes interiors

Envisioned by LG OLED, the environment realizes an eclectic combination of the finest of design, lifestyle and technology. It marks the next chapter as the South Korean technology manufacturer embarks on a mission to elevate the world of interior design through its smart products. Soon-to-be-released products of the LG OLED Object Collection, Easel and Posé mix with home favorites like the LG Curved OLED Signage screens, audio systems LG sound bar Eclair and EXBOOM 360 speaker and more. The models differ from the conventional – fitting for Moooi’s extraordinary exhibition – thanks to its unique form factors and finishes.

interior moods and product debuts

Four interior moods fashion the spaces in the physical as well as digital worlds. Launched in 2021, the interiors create a holistic environment for specifically styled product designs, room fragrances, carpets and wall coverings. Visitors are welcomed into the pink-hued landscape of Beauty Blooms where Hortensia armchair by Andrés Reisinger and Júlia Esqúe take center stage with new colors. Paul Cocksedge’s Gravity chandelier floats effortlessly submerged in the deep waters of Defy Gravity. Plié Plissé by Lukas Bazle inhabits the colorful folds of Paper Play, accompanied by No Screw No Glue by Joost van Bleiswijk. For Salone del Mobile 2022, a new interior room – Devine Dreams – encompasses a new design by Cristina Celestino.

The Aldora sofa by Cristina Celestino is one of many Moooi debuts at Milan Design Week 2022. The soft seater reveals highly feminine shapes for its body, complemented with a sculptural backrest. Swedish design-duo Front twists and turns an airy suspension lamp called the Serpentine light. Brand-new Extinct Animal Bedding collection furnishes the spaces, ensuring the bedroom becomes the most inviting room in the home. Designers Front, Cristina Celestino, Kit Miles and Sjoerd Vroonland also cover the floor with a range of new signature carpets. Last but not least, the exhibition’s walls are dressed in the brand’s third wallcovering collection, titled Memento Moooi.

The Aldora sofa by Cristina Celestino reveals highly feminine shapes, complemented with a sculptural backrest

‘Our world is often heavy with its physicality. A Life Extraordinary 2022 blends our physical world with the digital world. We will be more together and embrace and infuse the possibilities of technology into our homes, our interiors. The past, present, and future are one and the same. Just like the digital and physical world are. With our 2022 exhibition, we’ve created the base of what is yet to come,‘ concludes Marcel Wanders, Founder and Creative Director Moooi.

Step into the Moooi A Life Extraordinary during Milan Design Week 2022, through the digital portal or onsite in Salone dei Tessuti at Via S.Gregorio, 29 – here.