moritz waldemeyer: 'lucid flux' for audi
 
moritz waldemeyer: 'lucid flux' for audi
apr 20, 2010

moritz waldemeyer: 'lucid flux' for audi

image © designboom

 

‘lucid flux’ is a new installation german designer moritz waldemeyer has created for car company audi, to showcase their sub-compact A1 and A8 luxury sedans. on show at milan design week 2010, ‘lucid flux’ is structured around the two show cars. as a streamlined sculpture which hangs above, the piece highlights the link between the smallest and largest models of the audi family.

the structure is composed of continuous lines of LED mounted on 13 m long transparent polycarbonate strips. 2, 000 LEDs create a visual effect like smoke jets around the vehicles. if the strips are not aligned, the cascades of light form abstract designs. when they are lined up, the flow of light is controlled to form an interactive text display. the installation is meant to reflect the theme of ‘life companion’ between car and driver.

 

 

moritz waldemeyer: 'lucid flux' for audi LED lights form words and coalesce along the 13 m long installation image © designboom

 

 

moritz waldemeyer: 'lucid flux' for audi image © designboom

 

 

moritz waldemeyer: 'lucid flux' for audi image courtesy of moritz waldemeyer

 

 

moritz waldemeyer: 'lucid flux' for audi image © designboom

 

 

moritz waldemeyer: 'lucid flux' for audi image © designboom

 

 

moritz waldemeyer: 'lucid flux' for audi LEDs lined up along the polycarbonate strips image © designboom

 

 

moritz waldemeyer: 'lucid flux' for audi detail image © designboom

 

 

moritz waldemeyer: 'lucid flux' for audi image courtesy of moritz waldemeyer

 

 

moritz waldemeyer: 'lucid flux' for audi image © designboom

 

 

moritz waldemeyer: 'lucid flux' for audi image © designboom

 

 

designboom spoke with waldemeyer about his design practice and ‘lucid flux’ installation for audi:

 

 

moritz waldemeyer: 'lucid flux' for audi moritz waldemeyer portrait © designboom

 

 

moritz waldemeyer: 'lucid flux' for audi

  • whatever Really I would have worked straight past it too.

    PedrosPedro
  • cool … and the A1 is a knock out!

    paul
  • I agree, the combination of Audi and Waldemeyer is for sure a winwin.

    Luke
  • I think it’s funky

    what is good design?
  • Looks cheap, sorry Audi

    Meilvang
  • Sorry to say, but this really sucks to my opinion.
    The prototypic look just doesn’t fit with the cars.
    Audi had far better ways to put their products in the spotlight.

    darwin

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