MTV logo refresh
 
MTV logo refresh
feb 09, 2010

MTV logo refresh

the new MTV logo and the original 1981 design

the television channel MTV has decided to change their logo after using their original design for 29 years. they opted to only slightly refresh the original design because of its iconic nature and existing branding. the new design is essentially a cropped version of the original one, leaving out the tag line ‘music television’. this cropping gives the logo a wider proportion that is in a ratio of 6 by 4, the same as a standard photograph. this design feature allows the logo to be used to display imagery as a fill. the new design was done in house at mtv, while the original work was by manhattan design. you can read the full story behind the original design as told by designer frank olinsky.

http://www.mtv.com

MTV logo refreshthe new MTV logo

MTV logo refreshthe new MTV logo

MTV logo refreshexamples of the multiple variations of the original MTV logo

  • Peter Mclisky, you have no reputation to ruin.your work is awful.happy now?

    duh
  • to ‘design’
    ‘uneducated racist’
    try a little grammar pr catice

    LOL
  • No good as always such a changes are due the constant flow or unprofessional and uneducated younger people squeezing themselves to the jobs they ain’t able to do. Modern times. We hope for better but ain’t believing it.
    Don’t fix it if it’s not broken either you are Japanese and you call it a new better product for double price 🙂

    design
  • 🙁 byby Mtv logo … I loved you

    Lory
  • Not sure that being anon could be a part of a comment. surely criticism, good or bad is really only valid if you are prepared to stand behind it. it’s very easy to be behind the one way glass and bitch lyrical.

    My comment is not really a complaint, it just doesn’t make much sense on a critique based site. I would have thought you would all appreciate that the person writing is putting their reputation behind it as much as the designers whose work is featured are. just a thought.

    Peter Mclisky
  • because its part of the comment…

    duh
  • By the way you guys, why do you all use fake id’s?
    Don’t understand that. gonna get fired?
    gonna get hate mail? not gonna get laid?

    Peter Mclisky
more comments

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
508,029 subscribers
- see sample
- see sample
designboom magazine