MUJI to-go, a repurposed tourist bus selling MUJI products to those living in the mountains
 

MUJI to-go, a repurposed tourist bus selling MUJI products to those living in the mountains

japanese goods company MUJI has repurposed a tourist bus to sell their products to people living in mountainous areas. accompanying the opening of MUJI naoetsu — the world’s largest MUJI store located in tokyo’s naoetsu shopping center — the MUJI to go initiative aims to generate regional revitalization. aimed at people with difficulties reaching the city, the initiative will also make sure to reach areas with older adult populations.

MUJI to-go, a repurposed tourist bus selling MUJI products to those living in the mountains
all images by ryohin keikaku MUJI

 

 

called the MUJI to go bus, ryohin keikaku plans to start moving products around the country in august, going full-scale in september. MUJI clothes, stationary, toiletries, cleaning and cooking supplies and daily necessities like food will be sold on the sightseeing bus. through the mobile sales, MUJI will also talk to local residents and listen to their needs and worries aiming to create a sustainable community where they can help each other by fostering new relationships.

MUJI to-go, a repurposed tourist bus selling MUJI products to those living in the mountains

 

 

the MUJI to go bus is a sightseeing bus previously owned by the niigata bus company, kubiki motor co. which is affiliated with ryohin keikaku. the same plan will also be applied in sakata city, in the yamagata prefecture from june.

MUJI to-go, a repurposed tourist bus selling MUJI products to those living in the mountains

 

 

project info:

 

name: MUJI to go

type: MUJI mobile selling bus

where: japan

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
508,027 subscribers
- see sample
- see sample
designboom magazine