multisensory bus shelter ad smells of baked potatoes
multisensory bus shelter ad smells of baked potatoes multisensory bus shelter ad smells of baked potatoes
feb 07, 2012

multisensory bus shelter ad smells of baked potatoes

the ‘mccain ready baked jackets’ ad campaign brings scent and touch interactivity to bus shelters throughout the UK



with a heating potato and the scent of baking food, the ‘mccain ready baked jackets’ outdoor campaign brings an interactive, multisensory display to bus shelters throughout the UK. the campaign was developed by JCDecaux, hyperspace at posterscope, and BMB creative for the release of the potato company’s oven-ready baked potatoes.


ten installations each mount a 2-foot high, fiberglass potato sculpture within a fullsize poster in the shelters. when users press a button on a poster, a heating component warms the image of the potato while simultaneously releasing the aroma of baked potatoes throughout the space. the device also dispenses discount coupons for the ‘ready baked jackets’.


mccain worked for over three months with a specialist scent lab to accurately match the smell of their ‘mccain ready baked jackets in the oven.



closer view of the interactive fiberglass potato poster


  • this is the coolest!!!!!!!!!!!!!!

    rotter says:
  • i loose faith in mankind a bit more everyday…

    buzzoff says:
  • Great, advertising gets more invasive. Smash it up.

    gorsefan says:
  • and also great that people get dumber and dumber, not being able anymore to cook a freaking potato.

    tnt says:
  • Just what you need when you are standing in a freezing cold bus shelter.
    Also, the potato has it’s own packaging already.

    Vanille says:
  • well this just doesnt bring anything new to our lives. awfull

    nachofabio says:
  • Similar thing was tried in San Francisco and they had the good sense/scents to yank them. Let streets smell like streets.

    one juan says:
  • Aroma… It will annoy a lot of people…

    chyz says:

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