MVRDV takes you inside a bejewelled bulgari bracelet with immersive installation at milan design week

MVRDV takes you inside a bejewelled bulgari bracelet with immersive installation at milan design week

MVRDV collaborates with bulgari to create an installation based on three defining elements of design – materials, modularity and color. with all three combined an immersive space made up of uniquely crafted scales invites visitors into the craft of jewellery making during milan design week 2018.

MVRDV takes you inside a bejewelled bulgari bracelet with immersive installation at milan design week
all images courtesy of bulgari



with this installation, we wanted to capture the colors, materials and inventiveness of bvlgari as a world-renowned brand,’ says jacob van rijs, co-founder, MVRDV. ‘by turning their time-less serpenti pattern into a space, jewellery becomes architecture. enter the serpenti!



MVRDV for @bulgariofficial

A post shared by MVRDV (@mvrdv) on



MVRDV‘s installation transforms bulgari‘s iconic serpenti bracelet into a spatial experience akin to a sort of bejewelled honeycomb demonstrating the vast possibilities of material combinations. combined with a wall of mirrors the curved space creates an infinite vault of pretty detail.


the installation aims to introduce the visitor a world of precious and unconventional materials with each scale made from the italian jewellery brand’s repertoire. the showcase at milan design week takes place in the brera design district as part of milan’s fuorisalone located at via delle erbe, 2, 20121 milano and is on view until 22 april 2018.

  • As tacky as the original so at least true to its inspiration.

    mikka says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
491,173 subscribers
- see sample
- see sample