MWM graphics and attik: london 2012 olympics coca cola branding
 
MWM graphics and attik: london 2012 olympics coca cola branding
jun 13, 2012

MWM graphics and attik: london 2012 olympics coca cola branding

london 2012 olympics coke bottles designed by MWM graphics and attik MWM graphics and attik: london 2012 olympics coca cola branding

MWM graphics collaborated with attik on the coca cola branding for the london 2012 olympics.

MWM graphics and attik: london 2012 olympics coca cola branding graphics applied to cans

— following from matt w. moore (MWM graphics)

my role was to create a robust graphic asset library that the good folks at attik then refined into a visual identity system (VIS). this VIS was then passed along to agencies around the world to work with for their regional campaigns.

the first phase of art was to create this hyper detailed, abstract rendition of COCA COLA LONDON 2012. from this master file we extracted dozens of ‘moments’ that became the graphic asset library.

MWM graphics and attik: london 2012 olympics coca cola branding application to bottles

MWM graphics and attik: london 2012 olympics coca cola branding overview of the VIS

MWM graphics and attik: london 2012 olympics coca cola branding various crops and elements of the VIS…

MWM graphics and attik: london 2012 olympics coca cola branding

MWM graphics and attik: london 2012 olympics coca cola branding

 

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