MWM graphics and attik: london 2012 olympics coca cola branding
MWM graphics and attik: london 2012 olympics coca cola branding MWM graphics and attik: london 2012 olympics coca cola branding
jun 13, 2012

MWM graphics and attik: london 2012 olympics coca cola branding

london 2012 olympics coke bottles designed by MWM graphics and attik

MWM graphics collaborated with attik on the coca cola branding for the london 2012 olympics.

graphics applied to cans

— following from matt w. moore (MWM graphics)

my role was to create a robust graphic asset library that the good folks at attik then refined into a visual identity system (VIS). this VIS was then passed along to agencies around the world to work with for their regional campaigns.

the first phase of art was to create this hyper detailed, abstract rendition of COCA COLA LONDON 2012. from this master file we extracted dozens of ‘moments’ that became the graphic asset library.

application to bottles

overview of the VIS

various crops and elements of the VIS…


    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,379 subscribers
    - see sample
    - see sample