nakagawa masashichi shoten-gai retail installation by yusuke seki

nakagawa masashichi shoten-gai retail installation by yusuke seki
photo by takumi ota
all images courtesy of yusuke seki

tokyo-based designer yusuke seki has completed ‘nakagawa masashichi shoten-gai’ a retail outlet installed within a shopping mall in the japanese capital. reinterpreting traditional ‘shoten-gai’, – commercial streets which often run along the country’s railway stations – the design has been developed to reflect a typical marketplace. the layout comprises an array of utensils, furniture displays, categorized brands of socks, handkerchiefs and household merchandise, promoting local designers and companies.

each unit within the scheme represents a different brand, featuring products from a variety of districts from across the country. electric signboards, often found within more conventional ‘shoten-gai’, ensure a distinct and identifiable project, forming a key element of the design.

the retail outlet is installed within a shopping mall in the japanese capital
photo by takumi ota

the design reinterprets a typical japanese marketplace
photo by takumi ota

each unit within the scheme features a different brand
photo by takumi ota

electric signboards, often found within more conventional ‘shoten-gai’, ensure a distinct and identifiable project
photo by takumi ota

the layout comprises utensils, furniture, brands of socks, handkerchiefs and other household products
photo by takumi ota

handkerchiefs displayed on a staggered timber unit
photo by takumi ota

‘nakagawa masashichi shoten-gai’
photo by takumi ota

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project info:

location: tokyo, japan
client: nakagawa masashichi shoten co., ltd
photography: takumi ota