nakagawa masashichi shoten-gai retail installation by yusuke seki
photo by takumi ota
all images courtesy of yusuke seki

 

 

 

tokyo-based designer yusuke seki has completed ‘nakagawa masashichi shoten-gai’ a retail outlet installed within a shopping mall in the japanese capital. reinterpreting traditional ‘shoten-gai’, – commercial streets which often run along the country’s railway stations – the design has been developed to reflect a typical marketplace. the layout comprises an array of utensils, furniture displays, categorized brands of socks, handkerchiefs and household merchandise, promoting local designers and companies.

 

each unit within the scheme represents a different brand, featuring products from a variety of districts from across the country. electric signboards, often found within more conventional ‘shoten-gai’, ensure a distinct and identifiable project, forming a key element of the design.

yusuke seki nakagawa masashichi shoten gai designboom
the retail outlet is installed within a shopping mall in the japanese capital
photo by takumi ota

yusuke seki nakagawa masashichi shoten gai designboom
the design reinterprets a typical japanese marketplace
photo by takumi ota

yusuke seki nakagawa masashichi shoten gai designboom
each unit within the scheme features a different brand
photo by takumi ota

mmmm
electric signboards, often found within more conventional ‘shoten-gai’, ensure a distinct and identifiable project
photo by takumi ota

yusuke seki nakagawa masashichi shoten gai designboom
the layout comprises utensils, furniture, brands of socks, handkerchiefs and other household products
photo by takumi ota

yusuke seki nakagawa masashichi shoten gai designboom
handkerchiefs displayed on a staggered timber unit
photo by takumi ota

yusuke seki nakagawa masashichi shoten gai designboom
‘nakagawa masashichi shoten-gai’
photo by takumi ota

 

project info:

 

location: tokyo, japan
client: nakagawa masashichi shoten co., ltd
photography: takumi ota