naoto fukasawa: CONTAINER without thought
naoto fukasawa: CONTAINER   without thought
nov 11, 2010

naoto fukasawa: CONTAINER without thought

DMN design workshop exhibition inside the gyre building in omotesando image © designboom

without thought what comes into mind when people hear the word ‘container’? is there a clear cut image held in common by everyone? is the shape of a container dependent on its contents? or do people look at a container and think, ‘if it’s this shape, then I want to put X in it’? there’s an appeal to containers, regardless of what’s in them. we came up with various designs when discussing just what that appeal was. we searched out the soul of this appeal that was ‘effortlessly good’. naoto fukasawa

during tokyo designers week 2010 designboom visited the DMN design workshop exhibition (vol.11). together with in-house designers of several companies, the japanese designer naoto fukasawa is currently organising a series of workshops and exhibitions bearing the name ‘without thought’. the ‘CONTAINER’ exhibition is the 11th of its kind.

this workshop is held once a year for designers at the forefront of japanese companies with differing areas of specialty.

objects that are used naturally and spontaneously- without thought :

naoto fukasawa: CONTAINER   without thought hair wax containers by yoshihiro shinde

naoto fukasawa: CONTAINER   without thought stock bag by makoto hashikura

naoto fukasawa: CONTAINER   without thought stock bag by makoto hashikura

naoto fukasawa: CONTAINER   without thought leather shoe polish case (in the same colour as leather shoes) by asako okazaki

naoto fukasawa: CONTAINER   without thought toothpaste tube by masayuki arakawa

naoto fukasawa: CONTAINER   without thought storage containers by satoshi sukeguchi

naoto fukasawa: CONTAINER   without thought jewelry tray by rie tsuji

naoto fukasawa: CONTAINER   without thought mentaiko tube by masayuki arakawa

naoto fukasawa: CONTAINER   without thought grid pen case by masayuki sakai

project produced by takashi kawashima, diamond inc., directed by naoto fukasawa, coordination by masahiko sakata, diamond inc. photography by hidetoyo sasaki

catalogue available here

see designbom’s article of last year: naoto fukasawa: BOX – without thought

  • I really like the ziploc bags.

    jess says:
  • I love those teddybear-laminated seedbags!!!
    [url=] hyra container[/url]

    Hyra Zielemskij says:

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