naoto fukasawa + patricia urquiola: panasonic at milan design week 09

panasonic‘s installation, conceived this year by martino berghinz, has been thought as an ideal forest of light. the first two rooms showed the new lighting system by naoto fukasawa.

view of the entrance of the exhibition image © designboom

naoto fukasawa used the three archetypal shapes: sphere, dome and bucket.

panasonic lighting system by naoto fukasawa panasonic lighting system by naoto fukasawa image © designboom

panasonic lighting system by naoto fukasawa image © designboom

panasonic lighting system by naoto fukasawa image © designboom

panasonic lighting system by naoto fukasawa image © designboom

panasonic lighting system by naoto fukasawa image © designboom

the new system creates a natural energy-saving illumination with low environmental impact, due to the application of panasonic’s latest technology: self ballasted compact fluorescent lamp, spiral shape compact fluorescent lamp and LEDs.

three types of illumination

extremely natural energy-saving illumination image © designboom

the new lighting system by naoto fukasawa image © designboom

the new lighting system by naoto fukasawa image © designboom

when you lift up the bucket top, you are able to exchange the light source. it is a simple construction but every detail has been resolved for optimum function image © designboom

the inside

on the outside you see only a fine shadow ring, not the lighting fixture, which is contained inside

attention to detail fukasawa chose a transparent fixture in order not to create shadows

relaxation loungers by patricia urquiola image © designboom

relaxation loungers by panasonic image © designboom

the relaxation lounger, developed by panasonic is ‘inside’ this model, the ‘haori’ relaxation lounger, interpreted by patricia urquiola image © designboom

the relaxation lounger, developed by panasonic is ‘inside’ this model, the ‘shar-pei relaxation lounger’ by patricia urquiola image © designboom