nativetech nutrition supplements packaging by anagrama
 
nativetech nutrition supplements packaging by anagrama
apr 28, 2015

nativetech nutrition supplements packaging by anagrama

nativetech nutrition supplements packaging by anagrama

 

 

 

mexican studio anagrama have designed a bold identity and series of packaging for nativetech, a new brand that produce sports nutrition supplements.

 

‘our brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes. a vast majority of sports nutrition products require extensive directions and specifications on their packaging.’

 

‘we turned this visual weakness into a balance between the packaging and its labels, as well as by adding a numerical system that simplifies the steps and instructions for the use of the products. this system designed for nativetech serves as an additional benefit for the future expansion of the brand’s product line while maintaining the brand’s essence. nativetech’s bright color palette and typographic solution help its products stand out among the numerous existing supplement options.’ – anagrama.

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capsule bottles and boxes

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boxes for nativetech’s supplements capsules

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 nativetech’s supplements capsules which inspired the bold identity designed by anagrama

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various nativetech boxes

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nativetech ziplock bag

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leaflets and stationery

 

 

more
read our recent interview with sebastian padilla, co-founder and creative diretor of anagrama »

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