this watch by nendo fuses timepiece and buckle into one single element

this watch by nendo fuses timepiece and buckle into one single element

japanese studio nendo has unveiled the third product designed for the TEN:TEN watch collection. cleverly dubbed buckle, this timepiece features only two components, in comparison to a traditional one that consists of three: the watch, the wristband and the buckle that adjusts the straps’ length.

nendo buckle watch designboom
buckle by nendo is the third product designed for the TEN:TEN collection
all images by akihiro yoshida



buckle by nendo removes unnecessary parts by fusing the timepiece and buckle together into one single element. the new design results in only two components as the two different straps transform into one long belt. this small gesture allows users to easily adjust the length and fasten the watch on the top of their wrist rather than on the bottom. similarly to other TEN:TEN products, the belt can easily be removed and changed into different colors and textures.

nendo buckle watch designboom
it features only two components — the strap and the timepiece

nendo buckle watch designboom
the buckle has been incorporated into the timepiece

nendo buckle watch designboom
the watch is fasten on top of the wrist

nendo buckle watch designboom
the belt can be easily removed and changed into different colors and textures

profile of buckle by nendo


minimalism at its finest — only two components

black, brown and gray



project info:


name: bluckle

designer: nendo

collaborator: rcd
photographer: akihiro yoshida

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