nendo: camper concept stores in madrid + new york
the concept store installation follows up on the original concept of ‘shoes that walk freely through the air’.
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nendo: camper concept stores in madrid + new yorkall images © camper / daici ano
a new concept for camper’s larger shops follows up on nendo’s original idea of ‘shoes that walk freely through the air’. developed for the spanish footwear company’s small-scale shops in cities like paris and san francisco, the installation faced the consistent challenge of working with high-ceilings. the developments in madrid and new york approach the interior space uniquely – outfitting white resin models of the ‘pelotas shoe’ throughout the wall surfaces. as a result, the displayed footwear from the camper collection catches light pouring through the windows; casting shadows on the walls, and giving the extruding forms three-dimensional texture.
the store concept follows up on nendo’s original concept of ‘shoes that walk freely through the air’
the walls are outfitted with extruded white resin models of the ‘pelotas shoe’
shoes from the camper collection contrast the white resin volumes
the displayed footwear catches light pouring through the windows, casting shadows on the walls
installation overview
detail of the pelotas shoe
concept sketch
