nendo-curated exhibition reveals the hidden values of japanese design
all photos by masaya yoshimura

 

 

 

japanese design is widely celebrated for its synthesis of simplicity and ingenuity. as an illustration of these characteristics brought about by both culture and creative inclination, nendo has curated ‘hidden – unveiling japanese design’ at the national design centre in singapore. configured around three themes — ‘behind’, ‘inside’ and ‘before’ — the exhibition invites visitors to uncover the artistry inherent in each meticulous consideration and clever detail latent within the design object.

nendo curates japanese design exhibition singapore
2-dimensional, colored overlays applied to exhibition surfaces seem to be 3-dimensional at various angles

 

 

 

the essence of japan’s design — despite its interest in emerging high technologies and robotics — lies in the priority given to the user’s behaviors and psychology. japaneese-designed products and objects conceal a great deal of diversity without being overdone or flashy, all the while paying special attention to superb craftsmanship and skill. this duality expresses the nation’s relationship to user-friendly and exceptionally attractive designs.

 

the exhibition is presented from now until october 23rd, 2014.

nendo curates japanese design exhibition singapore
a display of gloves, spoons and chairs are delicately placed on a glass exhibition table

nendo curates japanese design exhibition singapore
glass volumes and tea cups on display

nendo curates japanese design exhibition singapore
exhibition surfaces feature cut-outs and a carefully chosen color palette 

nendo curates japanese design exhibition singapore
various items are organized by category

nendo curates japanese design exhibition singapore
an exhibition of umbrellas conceived by japanese designers

nendo curates japanese design exhibition singapore
products for the home are placed on a shelf inset into the wall

nendo curates japanese design exhibition singapore
products are half revealed by cut-outs in the wall

nendo curates japanese design exhibition singapore
the interior of a line of shoes are revealed by an overhead mirror

 

 

project credits:

 

hidden – unveiling japanese design
dates : 4th – 23rd oct, 2014
place : national design centre, singapore
organized by japan external trade organization (jetro) and design singapore council
exhibition catalog : published by adp (art design publishing)
designed by irobe design institute, nippon design center inc.
photos by akihiro yoshida
exhibition design : nendo
exhibition photo : masaya yoshimura