nendo: my london for established and sons

nendo: my london for established and sons

‘my london’ installation by nendo for established & sons

british furniture brand established & sons celebrates the creative influence of its home city with the launch of a new initiative ‘my london’, a series of global activities which look to the heart of the city and creative minds who live, meet and work there. a selection of london-based talents and international names from the worlds of design, art and architecture have been invited to work on collaborations, installations and objects that define their idea of the city.

london design week 2011 marks the first presentation of ‘my london’, developed with japanese architects and design studio nendo  for which they have interpreted the vision of creative london through an installation on view at the established & sons wenlock road headquarters and showroom. incorporating designs from the company’s current collection as well as new products of 2011, nendo has pasted hundreds of 16 randomly selected small maps of london neighbourhoods printed onto tracing paper, hung on the walls of the exhibition space, creating a spatial feeling that recollects the particular atmospheric phenomenon of the london fog. the installation is an accumulation of intimate individual feelings towards the city, becoming a physical, spatial expression of the dynamic, always ambiguous face of the city.

nendo: my london for established and sons 25, 000 maps of london neighbourhoods are pasted onto the walls of the space images courtesy of nendo

‘it is a great honour to collaborate with established & sons. we have admired the brand’s creative style for many years now and respect their attitude towards encouraging and challenging designers to push for the technically new and exciting. a strong cultural diversity exists in london and we love the great balance of the architectural old and new in the city. we hope to recreate this feeling in our design for the ‘my london’ exhibition.’ – oki sato, nendo

nendo: my london for established and sons the installation is meant to give an atmospheric feeling that is similar to that of the london fog image courtesy of nendo

nendo: my london for established and sons image courtesy of nendo

nendo: my london for established and sons image courtesy of nendo

nendo: my london for established and sons view from the entrance

nendo: my london for established and sons concept sketch

nendo: my london for established and sons phaidon library

the visual arts and design publisher phaidon also has a reading space at established & sons for the duration of the festival, marking the beginning of an ongoing collaboration between the two companies.

nendo: my london for established and sons phaidon library bookshelf made of panels of ‘wrong wood’

the installation coincides with the launch of the new established & sons no.7 catalogue, which depicts lighting, furniture and accessories photographed within london-based locations, reflecting the brand’s enduring commitment to developing design that is delightful, liveable and beyond the ordinary. below are some images taken from the new publication:

nendo: my london for established and sons ‘quilt, the thing’ by ronan + erwan bouroullec

nendo: my london for established and sons ‘wood rug’ by richard woods

nendo: my london for established and sons ‘jumper’ by bertjan pot

nendo: my london for established and sons ‘torch light’ by sylvain willenz

nendo: my london for established and sons ‘heidi’ by sebastian wrong nendo: my london for established and sons

nendo: my london for established and sons ‘surface table’ by john barnard and terrence woodgate

nendo: my london for established and sons ‘two timer’ by industrial facility (left) and ‘tank’ by alexander taylor (right)

nendo: my london for established and sons ‘aqua table’ by zaha hadid

nendo: my london for established and sons ‘cape’ by konstantin grcic

nendo: my london for established and sons ‘delta’ by barberosgerby

nendo: my london for established and sons ‘a-bench’ by felix de pass

nendo: my london for established and sons ‘store’

nendo: my london for established and sons ‘wrongwoods’ by richard woods and sebastian wrong

nendo: my london for established and sons ‘print’ by sylvain willenz

nendo: my london for established and sons ‘pour’

nendo: my london for established and sons ‘butt’

  • Awe! Beautiful:)

    Renata Rubim
    Sep 22, 2011
  • love, love, love the nendo installation….

    hilda
    Sep 22, 2011
  • Yes… the environments are very nice!! Supe set set design! All the objects are in harmony with the ambient.

    Dario
    Sep 22, 2011
  • wow

    what a wonderful representation of place(s)

    dbkii
    Sep 22, 2011

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

designboom will always be there for you

milan, new york, beijing, tokyo,  since 1999
X
5