nendo: starbucks pop up shop nendo: starbucks pop up shop
oct 09, 2012

nendo: starbucks pop up shop

‘starbucks pop-up shop’ by nendo image © daici ano

japanese studio nendo have conceived the starbucks pop-up shop in tokyo known as the ‘starbucks espresso journey’ where patrons are able to learn more about lattes, cappuccinos and cafe mochas – or any other caffeinated preference! the space was designed to reflect a library setting – walls lined with rows upon rows of bookshelves encouraging visitors to freely explore the area. the books were also specially designed for the cafe via color-coded covers – nine shades each representing a different espresso drink.

customers are able to browse the literature and choose the beverage that best suits them and then at the counter a book is able to be traded in for an actual coffee – where they are asked to retain the information that informs them about their choice.

the reverse of the book cover has a perforated insert the shape of tall or short starbucks tumbler which can be used in an initiative known as ‘starbucks create your own tumbler’. the concept for the pop-up shop was informed by the relationship between reading and enjoying a cup of coffee – fusing the two pleasures to create an interactive cafe experience.

the space was designed to reflect a library setting image © daici ano




visitors are encouraged to freely explore the area image © daici ano




the books were also specially designed for the cafe via color-coded covers image © daici ano




the books were also specially designed for the cafe via color-coded covers representing each coffee type images © hiroshi iwasaki




the exterior of the cafe image © daici ano

  • 一個品牌的價值,是看經營者朝什麼方向讓顧客去定位他。反觀之,tw似乎被顧客定位在買一送一!so sad

    Sad says:
  • 一個品牌的價值,是看經營者朝什麼方向讓顧客去定位他。反觀之,tw似乎被顧客定位在買一送一!so sad

    Sad says:

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