mozilla is redesigning the firefox logo with plans of not just creating one new identity but an entire series of icons. the free and open-source browser has had the same logo since it launched back in 2002 but now, as it embarks on several different ventures, it’s asking its users which icons they would prefer to identify each one.
images courtesy of mozilla
in a blog post about ‘evolving the firefox brand,’ mozilla’s creative director tim murray outlines the company’s thinking: firefox is more than just a web browser now, incorporating side projects like firefox rocket, the company’s lite version for users with less bandwidth, and firefox reality, a browser specially designed for virtual reality.
as a result mozilla has proposed two potential ‘systems’ each composed with a ‘masterbrand’ logo – either a stylized geometric fox head, or a familiar swooshing flame – and 11 auxiliary logos. the masterbrand would act as the primary one used for representing the brand as a whole, while the auxillary logos would represent an individual product.
‘each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches,’ the company said. ‘our focus at this point is on the system.‘
logo design (206 articles)
a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.
made by local artisans using regional bamboo, the bike aims to provide a green alternative to gas-guzzling vehicles.
are you knowledgeable about architecture, design, art, and technology? passionate about writing, communication, and digital media? join us!
the project offers self-regulating, vertical farming structures that can provide neighborhoods with affordable, local produce year-round.
from living room seating to home complements, excellence in craftsmanship and a meticulous attention to detail are evident in every creation.