instagram reveals simplified logo and app design
instagram reveals simplified logo and app design
may 11, 2016

instagram reveals simplified logo and app design

instagram reveals simplified logo and app design
all images courtesy of instagram




instagram has revealed an updated icon and app design, with a simpler camera graphic set on a graduated rainbow backdrop. the brand has also revealed updated icons for its other creative apps: layout, boomerang and hyperlapse. inside the app, the predominantly monochrome design appears simpler overall, which according to instagram — ‘puts more focus on your photos and videos without changing how you navigate the app.’ with 80 million photos and videos shared on the platform each day, the design is intended to reflect the vibrant and diverse nature of its content. the original logo has been used since instagram’s inception in 2010.


‘thank you for giving this community its life and color,’ says instagram in its recent blog post. ‘you make instagram a place to discover the wonder in the world. every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.’


for the latest and best in architecture, design, art, and technology, follow designboom’s instagram account here.



instagram’s new look unveiled
video courtesy of instagram

new logos for layout, boomerang and hyperlapse have also been released

the logo in its ‘glyph’ form

a simpler black and white color scheme has been employed

instagram says the change ‘puts more focus on your photos and videos’

single photo page view

the original logo (left) has been used since the brand’s inception in 2010

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    503,281 subscribers
    - see sample
    - see sample
    designboom magazine