new microsoft logo
 
new microsoft logo new microsoft logo
aug 23, 2012

new microsoft logo

new microsoft logo by microsoft

today microsoft unveiled a new logo at the opening of its new store in boston.

the new design replaces the well known bold italic logotype and wavy-window that was implemented in 1987 and sees the brand move in a much more streamlined direction with a no frills 4-square icon made up of red, green, blue and gold squares and ‘Microsoft’ set in the typeface segoe.

— following text from microsoft’s blog

‘it’s been 25 years since we’ve updated the microsoft logo and now is the perfect time for a change. this is an incredibly exciting year for microsoft as we prepare to release new versions of nearly all of our products. from windows 8 to windows phone 8 to Xbox services to the next version of office, you will see a common look and feel across these products providing a familiar and seamless experience on pcs, phones, tablets and tvs. this wave of new releases is not only a reimagining of our most popular products, but also represents a new era for microsoft, so our logo should evolve to visually accentuate this new beginning.’

‘the microsoft brand is about much more than logos or product names. we are lucky to play a role in the lives of more than a billion people every day. the ways people experience our products are our most important “brand impressions”. that’s why the new microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.’

‘the logo has two components: the logotype and the symbol. for the logotype, we are using the segoe font which is the same font we use in our products as well as our marketing communications. the symbol is important in a world of digital motion (as demonstrated in the video). the symbol’s squares of color are intended to express the company’s diverse portfolio of products.’

‘starting today, you’ll see the new microsoft logo being used prominently. it will be used on microsoft.com  – the 10th most visited website in the world. it is in three of our microsoft retail stores today (boston, seattle’s university village and bellevue, wash.) and will shine brightly in all our stores over the next few months. it will sign off all of our television ads globally. and it will support our products across various forms of marketing. fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time.’

‘we’re excited about the new logo, but more importantly about this new era in which we’re reimagining how our products can help people and businesses throughout the world realize their full potential.’

– jeff hansen (general manager, brand strategy, microsoft)

  • wow. I hate it.

    Kelly says:
  • i like

    gerard farnham says:
  • I don’t know why they decided to make the logo look flat. It looks like an amateur design.

    Not a Apple Lover says:
  • It’s terrible.
    It looks like a floor tile wholesaler’s logo.

    Ross says:
  • meh.

    “meet the new boss – same as the old boss”

    anon0mouse says:
  • yup, it looks kind of cheap, but that´s just Microsoft. // Apple rules

    Benjamin Haag says:
  • quite like it actually

    stuart says:
  • ^true Benjamin, Apple is over-priced, given they make the ungodly mark-up of 30%. How specifically has Apple managed to rule your world?

    fanboys,lol says:
  • Not good.

    sarath says:
  • What’s new?

    HateTHIS! says:
  • I find it cool, better than the old one in some way. Yet it has simply been \”apple-ised\”, turned into a Post-Steve Jobs / Post-Ipod product of the \”honest, pure and technologically allmighty (integrated/hidden)\” design spirit…

    Not a real alternative to Apple, but it might occasionally prevent PC users from switching. For some time.

    Stephane says:
  • poor logo design, not representative for a high tech IT firmimage

    shivaji says:
  • this one works better for a corporate identity ( to develop patterns – interior graphics – façades – installations – ect .. ) so that is why i think this one i s”better” regardless of its “appel-ised” or not.

    LaMak says:
  • there is something wrong with it. what could that be?

    v.p.a. says:
  • The before and after photos are mistaken.
    The top one is the logo of the product Windows
    and the bottom one is the old Microsoft company logo!

    Please fix this! – Since it is misleading.

    A. Rostved says:
  • ohh come on… WTF !?

    Ben Godi says:
  • a logo for a corporate dinosaur. which it is. what did they pay for this, $1.67 at walmart?

    charles says:
  • logo colours adapted to CMYK printing. it’s so 20th century. i’d prefer colours available in RGB only.

    rgb says:
  • Microsoft trying to look like apple, making a simple minimalistic logo… Meh, absolute lack of imagination and just like their OS it fails in many departments, so I guess it fits the company.

    Anyway, Ubuntu rules.

    What? says:
  • They are tryning but fail!!! Simple as anyone can do something like that

    Feouta says:
  • THE SAME FONT OF APPLE

    JUAN says:
  • I think it’s great! It’s current. It IS simple but that is how everything is geared to be now. Nobody has to work hard for much in this tech-based world, and Microsoft is finally catching on – at least with its outward appearance.

    e-unit says:
  • No wonder they are falling behind… Yeech. Orange? ..and odd leading?!

    I agree with all the above. \’Except Stuart from Redmond.

    jim C says:
  • This logo is beyond most of you. It’s good. And Def better than previous.

    Todd says:
  • goes with the people who run it

    moderndesign2120 says:
  • Militarily square, without any movement.
    Surely inspired by an atmosphere of strict standards, by the gigantism of the company.
    Denotes a lack of flexibility and an intentional tyranny exercised by its products, coherent with the company\’s collective unconscious.

    Sergius says:
  • how much time and money do you think they spent on designers, conferences, re-designs, more conferences, and marketing…for something that in the end lacks in originality and overall ‘wow’ factor…?

    pplarestarving! says:
  • Must say I am surprised by the ammount of comments aimed purely at the company and very little about the design of the new logo.

    Microsoft/Windows can afford to be this simple with its logo as its is so renowned (wether you think good or bad is up to you) thats what makes it so powerful that it does not require the frills that people are looking for, personally I think this will date fairly well.

    On an aside, how many people thought that a logo of an apple with a bite out of it was going to suit a technology company? You make a logo your own as both microsoft/windows and apple have, both going down the route of simplicity is the current stylising choice of the design community.

    Elwood says:
  • very low on the novelty factor scale

    deserves a thumbs up simply for that

    dbkii says:
  • On ne peut pas en vouloir à ce nouveau logo de ressembler à Microsoft et à ses employé. Il est moyen…

    Geo says:
  • Sorry,this is walking backwards,regression/the before coming after!

    TATTOO-LY says:
  • My favorite Logos :

    1- Desıgnboom ” I Love İt ”
    2- Microsoft

    :))

    www.designcoholic.com says:
  • Damn I so love those bold italic letters in old logo. I miss them already.

    ABee says:
  • BLAH! only to be expected from a dinasour.

    bilbaggins says:
  • Simply SIMPLE… Great work!

    diogo fula says:
  • The video is good,but not the old logo!

    TATTOO-LY says:
  • so where’s the new logo?

    thila says:
  • Good, it could be better if they saved the flare light in the middle of now simple squares.

    dodo says:
  • flat, static, boring, amateur, light (in a bad way). Not a good change in my opinion.

    Pato Villanueva says:
  • I like it. Elegant and modern.

    ann says:
  • Where’s Albers when we need him?

    Chaszr says:
  • old s gold

    kumar says:

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