peugeot recently unveiled its new logo designed by paris-based BETC design. the new lion has flatter feet and no tongue. it also has a new slimline typeface, which is similar to that used by fellow french car brand citroën (owned by the same parent company, PSA peugeot citroën).

new peugeot logo by BETC design - 2 the previous peugeot logo shown left was designed in 1998.

video of the peugeot logos throughout history.new peugeot logo by BETC design - 3

you can read more about the update of the peugeot logo over at brand new.