new peugeot logo by BETC design
new peugeot logo by BETC design
jan 18, 2010

new peugeot logo by BETC design

peugeot recently unveiled its new logo designed by paris-based BETC design. the new lion has flatter feet and no tongue. it also has a new slimline typeface, which is similar to that used by fellow french car brand citroën (owned by the same parent company, PSA peugeot citroën).

new peugeot logo by BETC design the previous peugeot logo shown left was designed in 1998.

video of the peugeot logos throughout peugeot logo by BETC design

you can read more about the update of the peugeot logo over at brand new.

  • So, presumably Peugeot will be changing their name to Zombie Dinosaur?

    AndyMack says:
  • look like a bear,

    mrneth says:
  • definitely a bear

    mos says:
  • bear is the symbol of recession,
    may be not the most appropriate for a car company

    lina says:
  • bello veramente bello

    luciofab says:
  • did they really pay a designer to do that for them??????

    s. says:
  • Woaaaaaah this is sooooooooooooo bad!! The video is hilarious though.

    toto says:
  • They seemed to have been able to make it look even more static and lifeless than it did before – with the reputation of the electrics in french cars may be that’s appropriate.

    And yes, it’s a bear.

    ghostieman says:
  • so cute! like a little young bear yelling to play with it.

    Ja says:
  • i hate this kind of plastic surgery that big companies have been doing.

    fernando tourinho says:
  • ugly…

    gooz says:
  • oh boy…did they really make that video?

    a.d.k.v says:
  • it looks like a baby cat. so cute. lolol

    Tiago Araújo says:
  • over the last few months you might have [url=] seen this photo [/url] of the peugeot lion vs godzilla
    circulating the web (anyone know the original source?).

    given the popularity of the image you’re likely to see the new lion logo in some other situations
    drawn on the back of dirty peugeots.

    andy says:
  • thats not a bear, its a bearzilla, new species. Whats wrong with you people?

    the last lion sighting was at 0:51 in the video…and even that one…..

    charles says:
  • rally cute and like a cat~

    sisi says:
  • toothless. I think they should have included the tongue back into the design. It really helped to define their symbol

    silicon m says:
  • the new transformers movie trailer…

    xmsb says:
  • me no like!

    Pratish Mepani says:
  • jajaja que ridiculo, cuantas hamburgesas se comio el Leonsito??

    Carla Piombino says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
503,278 subscribers
- see sample
- see sample
designboom magazine