new visual identity of the stedelijk museum by atelier pierre di sciullo
new visual identity of the stedelijk museum by atelier pierre di sciullo new visual identity of the stedelijk museum by atelier pierre di sciullo
feb 13, 2009

new visual identity of the stedelijk museum by atelier pierre di sciullo

sketches by atelier pierre di sciullo

atelier pierre di sciullo won the international competition organized by the amsterdam stedelijk museum for the creation of a new visual identity. their design is a new adventure that is reminiscent of willem sandberg, the stedelijk museum director and graphic designer who contributed to the museum’s international renown with his unique typography. the new logo illustrates the relationship between art and life, for his playful, slightly anarchic mentality. atelier pierre di sciullo will develop the visual identity in collaboration with the stedelijk museum in the next few months. it is a comprehensive project, ranging from the logo and graphic applications such as stationery, visiting cards and posters to signage and architectural applications. pierre di sciullo rose to fame as a graphic designer and typographer via his paris-based magazine qui résiste.

design by atelier pierre di sciullo

a jury composed of mels crouwel, hendrik driessen, paul hefting, dingeman kuilman, hester wolters and chaired by gijs van tuyl, the director of the stedelijk museum, selected the winning proposal. the participants had been asked to create an open-ended system of graphic signs that was hybrid in nature, which would allow it to be flexibly deployed in response to the interrelatedness of the visual arts, the museum and reality. the jury considered criteria that are pertinent to a visual identity for the stedelijk, such as brand power, freshness, openness, hybridity, complexity, typographic excellence, legibility, durability and, last but not least, affinity with the visual arts. five design studios competed: irma boom office, LUST and mevis & van deursen from the netherlands ; atelier pierre di sciullo and pierre bernard’s atelier de création graphique from france. irma boom office LUST mevis & van deursen pierre bernard’s atelier de création graphique

previous visual identity of the stedelijk museum

the stedelijk museum in amsterdam is easily the finest collection of modern art in the netherlands, and one of the best in the world. the stedelijk (which means municipal in dutch) was originally opened in 1895 and has its permanent home near the rijksmuseum in the museum district. it’s now undergoing a massive renovation, originally scheduled to be completed in 2008. at the moment they promise to reopen in the new facility at the end of 2009.

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