diamond ring by nicolas le moigne

an affordable idea? designer nicolas le moigne from switzerland came up with an idea for luxury items that refers to cheap selling tactics – buy 1, get 3 free – he created a couple of rings with diamonds that multiply or enlarge because of the small mirrors used in the ring design.

nicholas le moigne: buy 1 get 1000 free

le moigne uses mirror to multiply the precious light effects

nicholas le moigne: buy 1 get 1000 free ironically exaggerating luxury to the extreme

nicholas le moigne: buy 1 get 1000 free nicolas le moigne (right) and wolfgang köchert (left)

the premise of the passionswege program of this year’s vienna design week is to pair together designers with vienna-based shops and manufacturers to create objects and installations that are site specific and responsive to the local and already present conditions. for this event, nicolas le moigne collaborated with the former imperial and royal jewellers a.e. koechert, that have been creating exquisite jewellery for almost 200 years.

nicholas le moigne: buy 1 get 1000 free köchert in vienna