nieuwe heren: beauty and geek

‘the beauty and the geek’ image © designboom

‘the beauty and the geek’ made by netherland studio nieuwe heren is a hybrid product combining two very different disciplines: the beauty of the fashion world and the geeky side of technology.

it was a part of the designer’s fair – an offsite program of ‘passagen’ during imm cologne 2010.

images courtesy of nieuwe heren

front view

it uses a pair jeans modified to accommodate the added technology of keyboard and mouse. the right back pocket is custom-shaped to cover the mouse which is attached to the jeans via an elastic wire. ‘the beauty and the geek’ has a wireless USB connection that allows the user to move around while still maintaining control with the keyboard and mouse. speakers are also added to the knees giving the user the freedom to listen to music.

back view

detail of ‘the beauty and the geek’

to further extend the theme of technology, the seams are made to look like lines on a print board.

erik de nijs and tim smit, nieuwe heren team image © designboom