NIKE weaves 2019 women’s world cup kits from recycled plastic bottles
from france to USA, each national team's uniforms - designed by NIKE - are made from at least 12 recycled plastic bottles each.
with the 2019 women’s world cup just months away, NIKE has revealed the soccer uniforms of 14 federations, from the inspiring match jerseys to the empowering training kits. with styles changing and new technologies emerging between each tournament, the sportswear brand’s 2019 kits make a big impact on aesthetics, fit and sustainability. first and foremost, the designs have been created to be completely unique in comparison to their male counterparts. they will also use plant-based dye from the NIKE plant color collection. additionally, each shirt is made from at least 12 plastic bottles thanks to their new material innovation. this aims to continue NIKE’s mission for sustainability as they have diverted and up-cycled more than 6 billion plastic bottles from landfills since 2010.
in the build-up to the 2019 women’s world cup in france, we showcase the 14 federation uniforms revealed by NIKE, from the hosts to the reigning champions, USA.
france’s away kit references the country’s informal nickname (l’hexagone) and the dotted styles of french fashion
the 14 national kits revealed by NIKE, also highlight their focus on how best to fit the female form for football. their sports research lab uses 4D measurement methods and heat-mapping to capture body motion and perspiration, and how these affect the clothing. in response with professional players and managers as well, the brand has designed these new uniforms with details such as the preference for V-necks, smaller shorts and larger shirts, and the request for no draw cords, side-seams and super short sleeves. the shorts also bring back the curvature at the side-hem, which echoes the design of the 2003 USWNT kit and, thereafter, NIKE’s running shorts.
USA’s all-white home kit pays tribute to the designs of their world cup-winning 1999 team
england’s home and away uniforms appear classic yet, up close, are enriched with patriotic patterns
the netherlands’ home shirt features a retro oranje vibe with a contemporary, graphic print of a tulip
brazil’s home shirt is an exclusive version of the nation’s sacred yellow kit
south korea’s away strip colorfully references taegeukgi, a symbol of korean pride
canada’s classic home kit is in the color of their famed maple leaf
australia’s home kit captures the street art scene in melbourne, as well as micro shots of the australian landscape
in red and blue, norway’s home kit features a pattern borrowed from traditional norwegian ski sweaters
south africa’s dazzling yellow home kit is embellished with a green print on the sleeves
new zealand’s home and away kits adorn all-white and all-black colors respectively
nigeria’s home kit is a now classic homage to the country’s 1994 male shirt
chile’s home uniform starts with ‘la roja’ before descending to blue shorts and white socks
china’s away shirt features an all-over phoenix print that conveys femininity and virtue
project info:
brand: NIKE
nations: australia, brazil, canada, chile china, england, france, the netherlands, new zealand, nigeria, norway, south africa, south korea, USA.
