to celebrate the 30th anniversary of NIKE’s AIR MAX running shoe, three acclaimed creatives have reinterpreted the iconic sneaker in their own distinctive way. industrial designer marc newson, fashion designer riccardo tisci, and engineer/architect arthur huang have all elevated aspects of different AIR MAX styles — from the AIR MAX 1 to the all-new NIKE AIR VaporMax.

nike-air-max-marc-newson-riccardo-tisci-arthur-huang-designboom-01
NIKElab AIR VaporMax X marc newson 

 

 

the first collaboration sees NIKElab team up with marc newson to ‘distill the essence of industrial craft and technology’. the shoe combines newson’s aesthetic with NIKE’s future-forward technologies, resulting in an elegant yet completely original silhouette.

 

‘the VaporMax sole — it’s massively sort of technological, but I think in many ways I wanted to sort of play that down,’ explains newson. ‘so I took this as an opportunity to sort of do the opposite of what I thought everyone else might do. I wanted to sort of create a kind of counterpoint. my brief to myself was really to create a product that I’d want to use, and not only want to use, but want to use every day.’

nike-air-max-marc-newson-riccardo-tisci-arthur-huang-designboom-02
NIKElab and marc newson join forces to distill the essence of industrial craft and technology

 

 

newson drew from moccasin construction methods, joining a full-grain leather chassis and velcro strap frame to pre-molded NIKE flyknit sockliner. a TPU cupsole bonds the upper to the breakthrough NIKE VaporMax AIR unit, providing a lightweight underfoot feel.

 

‘it’s wonderful now to be given the opportunity to work with all of these incredible new technologies and materials,’ continues newson. ‘knitting, for example, as a particular technology, is really an extraordinary thing and something I know that NIKE have really pioneered over the last several years, and I believe that they sort of excel in that particular kind of technology.’

NikeLab_Visionair_Huang_Box-designboom-001
NIKElab AIR MAX 1 ULTRA 2.0 FK X arthur huang

 

 

featuring all-new tooling and materials, arthur huang’s conception is among the lightest AIR MAX 1 ever built. huang, who is the CEO of miniwiz — an upcycling firm who reuse trash and industrial waste — has appropriately created a lightweight package made entirely of post-consumer materials. paying homage to the idea of encapsulated innovation, the design seeks to spark its wearers’ imagination, and redefine the possibilities of modern manufacturing.

NIKE-designboom-02
the sneaker designed in collaboration with arthur huang is among the lightest AIR MAX 1 ever built

 

 

for his design, fashion designer riccardo tisci channeled his italian couture influences and streetstyle background. the updated NIKE air max 97 gets an elevated mid-cut, while a concealed zip pocket on the tongue gives the shoe added functionality. a translucent white outsole creates a distinct contrast with the runway-inspired synthetic leather and suede underlays of the upper. the shoe is completed with foil accents and embossed logos.

nike-air-max-marc-newson-riccardo-tisci-arthur-huang-designboom-05
NIKElab AIR MAX 97 X R.T.

nike-air-max-marc-newson-riccardo-tisci-arthur-huang-designboom-06
fashion designer riccardo tisci channels his unmistakable aesthetic 

 

Save

Save

Save

  • Marc Newson obviously drew inspiration from the iconic German tourist-wear – Socks with Birkenstocks!

    Hunty says:
  • Great looking shoe, where do I buy them?

    Kraigh Stewart says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

design news