nike free flyknit: live knitting billboard by wieden + kennedy
 
nike free flyknit: live knitting billboard by wieden + kennedy
sep 02, 2013

nike free flyknit: live knitting billboard by wieden + kennedy

nike free flyknit: live knitting billboard by wieden + kennedy
all images courtesy wieden + kennedy

 

 

 

developed by wieden + kennedy shanhgai to promote nike’s new ‘free flyknit’, the campaign sees a real-time billboard get fully knitted by a team of four installation professionals attached to a set of safety harnesses. over the course of 10-days, the live installation re-purposes a prominent advertisement panel in china’s capital city, combining the second-skin fit of flyknit construction and ultimate flexibility of nike free onto a two-dimensional surface. thread by thread, the intervention covers the image of a bare foot in real time, mimicking the ‘flyknit’ process.

 

 

nike free flyknit: live knitting billboard
video courtesy wieden + kennedy

nike free flyknit: live knitting billboard by wieden + kennedy

the nike free campaign sees a real-time billboard get fully knitted by a team of four installation professionals

nike free flyknit: live knitting billboard by wieden + kennedy

the second-skin fit of flyknit construction and ultimate flexibility of nike free is knitted onto a 2-D surface

nike free flyknit: live knitting billboard by wieden + kennedy

nike free flyknit

  • Of course, if Nike wanted to be seen as paying attention to all details possible, the four artists cold have been wearing the flyknit trainers. The advert would then be complete. They missed a trick.

    Fiona says:

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