NIKE unveils joyride cushioning system made of thousands of TPE beads
 

NIKE unveils joyride cushioning system made of thousands of TPE beads

NIKE has unveiled its newest form of proprietary footwear cushioning called the joyride. featuring an ultra-responsive footbed made up of strategically placed pods, which hold thousands of TPE beads, NIKE says its latest system creates a unique sensation that is like running on bubbles.

NIKE unveils joyride cushioning system made of thousands of TPE beads

images courtesy of NIKE

 

 

the beads are placed within zonally-tuned pods allowing the foam to expand in all directions, which NIKE has dubbed ‘multi-dimensional displacement’. this creates a dynamic footbed that forms to the wearers foot with each pod divided into zones, which will see the need for more cushioning. for example, the heel area receives 50 percent of the 8,000 TPE beads for heel striking while the toe area only sees 5 percent.

NIKE unveils joyride cushioning system made of thousands of TPE beads

 

 

‘the pod scale is based on how the foot strikes the ground when in motion,’ NIKE explains. ‘the heel pod, for example, is bigger to absorb impact, while those at the forefoot are prepared to facilitate a smooth transition forward.’

NIKE unveils joyride cushioning system made of thousands of TPE beads

 

 

NIKE came up with the idea several years ago after taking note that runners often preferred running on softer ground rather than hard surfaces like concrete or even treadmills. the design team tested 150 different materials before choosing TPE – a copolymer of plastic and rubber – finding that the joyride system offered 14% greater shock absorption than some of the brand’s most popular running shoes (like the air zoom pegasus 36 and epic react FK2).

 

 

the joyride run flyknit will be available to NIKE members on july 25, followed by a global release on august 15. other models to be released with joyride cushioning will be the joyride NSW setter and optik on september 7, the joyride NSW on september 20, and the joyride NSW setter MMW on september 22. each pair will retail for $180 USD, $140 USD and $200 USD, respectively.

 

project info

 

company: NIKE

model: joyride run flyknit

price: $180 USD / $140 USD / $200 USD

  • The idea is very good but highly polluting.
    Have you thought of any solution to not harm the environment?

    A ideia é muito boa mas altamente poluente.
    Pensaram em alguma solução para não agredir o meio ambiente?

    Bruno says:
  • A bit more of those microplastics won’t hurt, right? Good job!

    Renze Rispens says:
  • Ocean-ready! How thoughtful…

    Buddy says:
  • Do your research before you criticise.
    TPE is a type of material. You can form it from different plastics and rubber combinations. Maybe it is bioplastic, we don’t know from this post.
    You can recycle TPE and since material is pretty raw production process doesn’t require a lot of energy.

    And microplastic is a totally different thing. It’s micro… You can’t see it. You drink it, eat it and breath it. Your comment is just mindless negativity.

    It would be nice if designboom could reach Nike for comment about sustainability.

    Voi says:
  • I love the concept – but wonder if the TPE beads are a truly sustainable or circular material. Also, will the shoes be taken back after wear and upcycled or recycled? We have got to rethink how shoes are made, and from what materials.

    Elizabeth Connelly says:
  • This project allows us to realize that sports shoes must be very hard to recycle. Worse than a toothed brat!
    Does Nike have something planned? Most of its products are ephemeral and end up in the trash.

    Julien P says:
  • great. more plastic.

    buzzoff says:

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