NIKE has unveiled its newest form of proprietary footwear cushioning called the joyride. featuring an ultra-responsive footbed made up of strategically placed pods, which hold thousands of TPE beads, NIKE says its latest system creates a unique sensation that is like running on bubbles.
images courtesy of NIKE
the beads are placed within zonally-tuned pods allowing the foam to expand in all directions, which NIKE has dubbed ‘multi-dimensional displacement’. this creates a dynamic footbed that forms to the wearers foot with each pod divided into zones, which will see the need for more cushioning. for example, the heel area receives 50 percent of the 8,000 TPE beads for heel striking while the toe area only sees 5 percent.
‘the pod scale is based on how the foot strikes the ground when in motion,’ NIKE explains. ‘the heel pod, for example, is bigger to absorb impact, while those at the forefoot are prepared to facilitate a smooth transition forward.’
NIKE came up with the idea several years ago after taking note that runners often preferred running on softer ground rather than hard surfaces like concrete or even treadmills. the design team tested 150 different materials before choosing TPE – a copolymer of plastic and rubber – finding that the joyride system offered 14% greater shock absorption than some of the brand’s most popular running shoes (like the air zoom pegasus 36 and epic react FK2).
the joyride run flyknit will be available to NIKE members on july 25, followed by a global release on august 15. other models to be released with joyride cushioning will be the joyride NSW setter and optik on september 7, the joyride NSW on september 20, and the joyride NSW setter MMW on september 22. each pair will retail for $180 USD, $140 USD and $200 USD, respectively.
model: joyride run flyknit
price: $180 USD / $140 USD / $200 USD
NIKE (199 articles)
shoe design (244 articles)
a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.
featuring a parametric design, the helmet is both light and safe, providing users with comfortable, fashionable and safer personal protection.
as part of the fun of carrying initiative, tsuchiya kaban's watermelon bag presents a very specific use, one that we hadn’t seen before.
the architect and designer intimately discussed her inspiration, long-time collaborations, and joyful capacity for generating such a diverse body of work.
the fashion innovator discusses a series of wide-ranging recent collaborations that have pushed the boundaries of her practice.