this week NIKE launched the KOBE 9 elite low HTM at the salone del mobile in milan as the latest in the HTM series celebrates the potential of NIKE flyknit technology to transform basketball.



HTM is an ongoing design collaboration among NIKE, inc. president and ceo mark parker, fragment design founder hiroshi fujiwara and NIKE innovation leader tinker hatfield. the key mission of HTM remains the same: highlight new technologies and hint at future applications by expanding innovation beyond current constraints.









made in four neutral palettes ranging from heather white/gum to black/marble, the KOBE 9 elite low HTM collection is complemented by carefully nuanced design details such as reflective flecked laces, anodized HTM aglets, embossed snake scales and reflective swoosh trademarks. translucent windows in the outsole are embedded with the remains of the flyknit construction process, a reference to flyknit technology’s sustainable properties. the signature HTM logo finishes off the design. in addition to the release of the KOBE 9 elite low HTM collection, NIKE basketball will introduce new versions of the KOBE 9 elite low in the near future.


NIKE lunarlon, flywire and NIKE flyknit come together in the lightweight, incredibly strong KOBE 9 elite low HTM. dynamic flywire cables loosen and tighten with the natural motion of the foot. lightweight threads link to an ultrathin web outsole, which is printed with a pressure map of a foot. stripped of the original proprioceptive collar, the KOBE 9 elite low HTM offers a lifestyle celebration of performance-born innovation.


the KOBE 9 elite low HTM collection is now available exclusively from NIKE stadium milano and excelsior in milan.








read our recent interviews with the designers behind the KOBE 9
mark parker, NIKE, inc. president and ceo »
tinker hatfield, NIKE innovation leader »
• eric avar, NIKE creative director and vp of innovation »


see the KOBE 9 elite low HTM launch installation in milan »
read about the design process behind the original KOBE 9 elite basketball shoe »



























intuition to innovation: nike flyknit journey of lightweight strength
the NIKE KOBE 9 elite low HTM launch at palazzo clerici – more »