NIKE introduces the last game, a five-minute animated film by wieden + kennedy
NIKE introduces the last game, a five-minute animated film by W + K
all images courtesy NIKE
NIKE football has released part three of its #riskeverything campaign. the film – ‘the last game’ – is a five-minute animated feature by wieden + kennedy and passion, starring some of the world’s greatest footballers on a mission to save the game of football from the hands of a villainous mastermind, the scientist. ‘the idea behind ‘the last game’ is to show the world that NIKE, like any true lover of football, believes that the game should be brilliant, daring and bold. having the confidence to take risks is absolutely vital in football. imagine a world without the brilliance of cristiano ronaldo, the acrobatics of zlatan or the wizardry of neymar,’ said NIKE’s chief marketing officer davide grasso.‘the final 90 seconds of the last game prove, beyond any doubt, that brilliant football should be the only kind of football. brilliant, creative, risk-taking football. that is what #riskeverything is all about.’
to see the rest of NIKE’s world cup campaign, see the videos below.
video courtesy NIKE football
neymar ‘selfie’ with clone ronaldo in NIKE football’s the last game
video courtesy NIKE football
video courtesy NIKE football
FIFA world cup 2014 (34 articles)
jane stockdale documents the agony and ecstasy at the 2014 world cup in brazil
1week1project proposes alternative use for brazil's world cup stadiums
rick hincks gives a minimal treatment to world cup moves and moments
work relation 2014: a short film by marina abramovic, adidas and SHOWstudio
celebrate the 4th of july with world cup-themed hot dogs
AUDI shipping container scoreboard illuminates with A8 headlights
NIKE (199 articles)
NIKE weaves 85,000 kilos of sustainable material into new flagship store in paris
five ways the NIKE air vapormax 2020 flyknit incorporates circular design
driven by experimentation, NIKE ISPA is a bold approach to functional design
wieden + kennedy (9 articles)
a stop motion fish made of plastic forks + spoons devastates marine life one frame at a time
moncler genius collection comes to life in first augmented reality-enhanced book
vinyl records turn into 'music you can see' in new AR app by wieden + kennedy
design news
iris van herpen delves into creative collaborations for friedman benda's 'design in dialogue'
#design
the fashion innovator discusses a series of wide-ranging recent collaborations that have pushed the boundaries of her practice.
the fashion innovator discusses a series of wide-ranging recent collaborations that have pushed the boundaries of her practice.
philipp aduatz creates 3D printed concrete outdoor furniture
#design
the pieces are made out of concrete, based on white cement, integrating a combination of glass fiber rods and carbon textile reinforcement.
the pieces are made out of concrete, based on white cement, integrating a combination of glass fiber rods and carbon textile reinforcement.
how dassault systemes' 3DEXPERIENCE platform on the cloud aids sustainable innovation
#design
we spoke with tony parez-edo martin, french industrial designer and founder of paredo studio, about how the powerful tools help realize his ideas.
we spoke with tony parez-edo martin, french industrial designer and founder of paredo studio, about how the powerful tools help realize his ideas.
yves béhar and fuseproject design underwater scientific research station for fabien cousteau
#design
the design has been conceived as the underwater version of the international space station, serving as a platform for global collaboration.
the design has been conceived as the underwater version of the international space station, serving as a platform for global collaboration.
SO, why are Ibrahimovic and Iniesta with their club jerseys and not the national team jerseys…? And Ibrahimovic is not even in the world cup, so he shouldn´t be on the ad. And iniesta should have the spain jerseys, since everybody else that is on the world cup, is wearing them… I guess barcelona paid some serious extra bucks to have the jerseys in it…
Great animation, models and set design. However, I fail to see the message or title is becoming part of the story. Risk everything? The footballers already lost everything, they have nothing to lose. When they win from the clones, what do they do different than what they used to do? Not giving up, would a better title. But of course, the slogan for the add campaign is the most important thing here. In animation, story is the most important thing.