NIKE introduces the last game, a five-minute animated film by wieden + kennedy
NIKE introduces the last game, a five-minute animated film by W + K
all images courtesy NIKE
NIKE football has released part three of its #riskeverything campaign. the film – ‘the last game’ – is a five-minute animated feature by wieden + kennedy and passion, starring some of the world’s greatest footballers on a mission to save the game of football from the hands of a villainous mastermind, the scientist. ‘the idea behind ‘the last game’ is to show the world that NIKE, like any true lover of football, believes that the game should be brilliant, daring and bold. having the confidence to take risks is absolutely vital in football. imagine a world without the brilliance of cristiano ronaldo, the acrobatics of zlatan or the wizardry of neymar,’ said NIKE’s chief marketing officer davide grasso.‘the final 90 seconds of the last game prove, beyond any doubt, that brilliant football should be the only kind of football. brilliant, creative, risk-taking football. that is what #riskeverything is all about.’
to see the rest of NIKE’s world cup campaign, see the videos below.
video courtesy NIKE football
neymar ‘selfie’ with clone ronaldo in NIKE football’s the last game
video courtesy NIKE football
video courtesy NIKE football
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Great animation, models and set design. However, I fail to see the message or title is becoming part of the story. Risk everything? The footballers already lost everything, they have nothing to lose. When they win from the clones, what do they do different than what they used to do? Not giving up, would a better title. But of course, the slogan for the add campaign is the most important thing here. In animation, story is the most important thing.
SO, why are Ibrahimovic and Iniesta with their club jerseys and not the national team jerseys…? And Ibrahimovic is not even in the world cup, so he shouldn´t be on the ad. And iniesta should have the spain jerseys, since everybody else that is on the world cup, is wearing them… I guess barcelona paid some serious extra bucks to have the jerseys in it…