NIKE UK headquarters re-design by rosie lee - 1

NIEK UK headquarters re-design by rosie lee
all images courtesy rosie lee

 

 

with over a decade of experience in creating and delivering product campaigns and launch spaces, london-based creative agency rosie lee has re-designed NIKE‘s UK headquarters, utilizing the brand’s rich database to bring the workplace to life. the spatial concept divides the three floors of the office into distinct product and heritage areas, each with it’s own representative color scheme, imagery and inspirational copy, while the reception area overtly references landmarks and symbols of london. a team of london’s leading illustrators, artists and interior decorators collaborated to execute the concept, making use of campaign props from the nike archive. fixtures and furniture are crafted from reclaimed wood, introducing a soft look and feel to communal social areas.

 

 

NIKE UK headquarters re-design by rosie lee - 2

free flyknit area

 

 

NIKE UK headquarters re-design by rosie lee - 3

designed to move zone

 

 

NIKE UK headquarters re-design by rosie lee - 4

nike tech zone

 

 

NIKE UK headquarters re-design by rosie lee - 5

mercurial zone

 

 

NIKE UK headquarters re-design by rosie lee - 6

air jordan mural

 

 

NIKE UK headquarters re-design by rosie lee - 7

social meeting area

 

 

NIKE UK headquarters re-design by rosie lee - 8

waffle wall

 

 

NIKE UK headquarters re-design by rosie lee - 9

inspiration quotes wall

 

 

NIKE UK headquarters re-design by rosie lee - 10

reception illustrated mural

 

[h/t] hypebeast