nils kajander: la dolce vita fiat 500 wants you competition winner
 
nils kajander: la dolce vita   fiat 500 wants you competition winner nils kajander: la dolce vita   fiat 500 wants you competition winner
feb 20, 2007

nils kajander: la dolce vita fiat 500 wants you competition winner

‘la dolce vita’ by nils kajander

 

‘la dolce vita’ by finnish designer nils kajander is the winner of the designboom competition ‘fiat – 500 wants you‘.

 

 

designer’s own words:

the concept tries to capture essence of the new fiat 500, epitomizing what it is all about. it’s a beautiful reflection (literally) from a different era – an era full of life, memories and positive expectations.

 

the subtle message is hidden in a special paint or multiple layers of lacquer, so that when light strikes the car in certain ways, it suddenly takes one down memory lane: the car reflects imagery communicating innocent lust for life, positiveness, belief in the future, plain fun – and a certain amount of la dolce vita.

 

the actual images (or rather photographs) could visualize the values mentioned above with or without direct links to the original cinquecento, since the concept is not only about the car, but rather a lifestyle and a state of mind. a healthy dose of unmistakable italian flavour would be convenient, yet universal nostalgia being the key word. and quite naturally, sufficient range of photos should create a feel of uniqueness and personality to each car.

 

notably, the look and feel of this special edition of the new fiat 500 could easily be transformed into brochures, marketing materials and so on. furthermore, since the concept is so very clear and simple, it is the most versatile considering the car itself. for example, the same imagery could be printed on the fabrics of the seats using modern textile printing methods, creating an effect as strong as the one explained earlier, but this time in the interior – presumably being a very easy-to-produce variant of the same theme.

 

inside or outside, exterior or interior, simple or challenging, the concept – and the new fiat 500 – is about to put a smile on one’s face:forza cinquecento!

 

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    (3 articles)

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    ×
    keep up with our daily and weekly stories
    501,537 subscribers
    - see sample
    - see sample